L'Eden by Perrier-Jouët brings the wonder of nature to DesignMiami/

Article 06/12/2016

From 29 November to 1 December, L'Eden by Perrier-Jouët brought a sense of wonder to Miami with a brand new immersive experience.

From 29 November to 1 December, L'Eden by Perrier-Jouët transported guests into a lavish world of sensory delight, tinged with wild beauty. It transformed the historic surroundings of the Faena District's Casa Claridge's into the place to be during the DesignMiami/ 2016 design fair, with an exciting evocation of Perrier-Jouët's unique story.

Art Director Simon Hammerstein has invited visitors to explore a whimsical blend of scenography, staged performances and sensory experiences. A cast of characters that included Adèle Jouët, Pierre Perrier and Art Nouveau pioneer Emile Gallé immersed guests in a seductive world of love and art, suffused by the beauty of nature. A 19th century library bore a scent of pears and citrus fruit, a delicately feminine dressing room was transformed by orchids and magnolia, while a spectacular dinner table melted into a surrounding decor of vines and honeysuckle.

But L'Eden by Perrier-Jouët was more than just an evening venue: it welcomed guests day and night as a lively forum for conversation and shared experiences. Alongside parties, it was hosting a full program of conferences, tastings, talks and dinners that complement the effervescence of DesignMiami/. It also showcased Perrier-Jouët's new artistic partnership with the San Francisco-based designer Andrew Kudless, who was presenting new works inspired by nature, Art Nouveau and the champagne process.

The official opening on 29 November drew celebrities and VIPs to glittering gala evening. Sarah Jessica Parker, Katie Holmes and guests enjoyed the unique festive atmosphere. 
 

Sarah Jessica Parker at L'Eden By Perrier-Jouët

Tags

On the same topic

  • Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%

    Pernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

    Read more
  • Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group

    Pernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.

    Read more
  • Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky

    Emeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. 

    Read more