Aligned with the Group’s Sustainability & Responsibility 2030 roadmap, Pernod Ricard South Africa seeks to play a positive role across every level of our business. We actively work with our customers, producers and employees to build a sustainable, responsible drinks industry.
All our brands are committed to minimising their environmental impact and are constantly innovating to take this to the next level. Another key focus is involvement in the wider community.
Find out more about Pernod Ricard SA’s initiatives that are making a difference
Autosobriety Training Program to Prevent Drink Driving
As part of our continued commitment to reduce harmful drinking and drink-driving, Pernod Ricard SA partnered with UNITAR and the eThekwini Municipality to launch the Autosobriety Training Programme to Prevent Drink-Driving in the city of Durban, Kwa-Zulu Natal.
The training programme consists of an interactive, educational module (developed by Pernod Ricard) through which participants learn about alcohol and its impact on their ability to drive (through the use of virtual reality glasses), the risks of driving while intoxicated and the legal ramifications, as well as their personal responsibility to avoid drink-driving.
The programme will be implemented in 3 phases: Training of Trainers (ToT) for driving instructors from the municipality, rollout of the programme to some 100 driving schools in Durban, and lastly, to road users in general, with a target of 5,000 beneficiaries.
Delivering Good Times from a Good Place means demonstrating that Pernod Ricard South Africa places sustainability at its heart. The PR Cares programme, launched in 2015, allows each of our employees to become directly involved by identifying and voting for Socio-Economic Development initiatives of their choice in line with B-BBEE criteria. For the launch of the 2021 PR cares programme, each staff member was given a PR Cares bear made by an organisation called Angel Hearts – a workshop for people with disabilities where each bear was hand-made. This was done to demonstrate Pernod Ricard South Africa’s commitment to vulnerable members of society, with a focus on projects that help create jobs, provide sustainable livelihoods for communities, protect and care for people infected by HIV/AIDS, and provide support to their families.
Bar World of Tomorrow
In 2020, Pernod Ricard in partnership with Trash Tiki and the Sustainable Restaurant Association, launched Bar World of Tomorrow - a free online course available to all legal-drinking aged adults. The course covers all aspects of sustainability and responsibility - from fresh ingredient use to responsible serving of alcoholic beverages to waste management - directly aligned with the United Nations Sustainable Development Goals (SDGs). It is based on four pillars (ingredients, service, bar and staff) and the 5Rs model: Rethink, Reduce, Reuse, Recycle and Respect.
Recognising the impact that COVID-19 had on the hospitality industry, Pernod Ricard SA incentivised bartenders upon completion of the training course. Over the past year over a 150 bartenders completed this training course and received a cash incentive as reward to help provide a source of income during the difficult times they had to face.
In 2020, Pernod Ricard South Africa took the bold decision to redirect money traditionally spent on importing glass giftpacks from abroad, into the local economy instead. Local artists, manufacturers and artisans were commissioned to produce beautiful, local gifts to give away in stores with the purchase of selected Pernod Ricard products over the 2020 festive season, replacing the branded glass giftpacks historically found in stores over this period. We named this project Sisonke Mzansi, meaning United South Africa. Pernod Ricard believes that as a multi-national, it is our responsibility to support our local markets and to invest in the local economy. With the devastation caused by Covid-19, the need for supporting the local economy has never been greater than right now! Through our Sisonke Mzansi initiative, 268 new jobs have been created and a further 220 jobs sustained, benefitting a total of 2,550 people in local communities. Our Sisonke Mzansi 2020 initiative was not the end, only the beginning…watch this space!
Keep the Spirit
During the first lockdown in 2020, Pernod Ricard South Africa launched the #KeepTheSpirit initiative. The hospitality sector in South Africa has been hardest hit by the COVID-19 crisis and amongst those most deeply affected were members of the bar and restaurant community who found themselves out of work.
Pernod Ricard South Africa has stepped in to help alleviate the economic impact on many of these individuals through the #KeepTheSpirit initiative by committing R2m to support nearly 1,000 bartenders and waitrons over the initial lockdown period.