First Quarter FY24 Sales and Results

Press Release 19/10/2023

Soft start to the year on high comparison basiswith organic sales decline -2% and -8% reported strong price/mix effect +7%

Sales for Q1 FY24 totalled €3,042m, an organic decline of -2% and -8% reported with an overall unfavorable Forex impact , partly offset by Group structure . As expected, we experienced soft start to the year, notably with USA in decline, reflecting high comparison basis and a normalizing market context. We also cycled high comparatives in China coupled with soft consumer demand. This was partly offset by a very dynamic performance in the rest of Asia, modest growth in India, resilience in Europe, and stability in Travel Retail, illustrating the Group’s broad and diversified geographic footprint.
Strong price/mix effect +7%, notably benefiting from last year’s price increases across brands and markets.

In Must-Win markets, organic Net Sales were as follows:
USA -8%,

  • Consumer demand remained resilient over the summer as the market continues to normalize
  • Net Sales declined on unfavorable comparison basis, also reflecting inventory adjustments, in particular at retailer level
  • Share gains with Jameson, Código, Malibu, Kahlua and The Glenlivet
  • Strong activation plans ahead of festive season
  • Positive outlook for the full year.

China -8%,

  • Sales declined in a challenging macroeconomic environment with softer consumer demand, amplified by high comparison basis as we cycle a record FY23 Mid Autumn Festival
  • Solid price effect following FY23 price increases in May
  • Positive outlook for the full year.

India +1%,

  • Modest growth against a high comparison base
  • Strong consumer fundamentals supporting strong growth for the full year with easing comparison basis and very solid activation plans ahead of festive season in Q2
  • Good price/mix for Seagram’s whiskies with continued strategic focus on higher end of the range
  • Continued strong development of Strategic International Brands.

Global Travel Retail stable,

  • Passenger traffic at c. 90% vs. pre Covid
  • Gradual recovery in Asia but Sales impacted by shipment phasing and high comparison basis in Europe
  • Strong growth expected for the full year.


By regions:
Europe: +1%, cycling a strong summer season, with growth mainly driven by Germany, France and Poland: 

  • France: growth driven by strong performance of Ricard notably in the On-trade, enhanced by summer activations
  • Spain: decline on high comparison basis as we cycle On-trade recovery and revenge conviviality last summer
  • Germany: solid growth driven by Jameson and Absolut
  • UK: stable, with strong share performance in the On-trade o Central Europe: double-digit growth of Poland on low comparison basis.

Asia-RoW: stable, with strong growth excluding China, notably in Turkey, Nigeria, East and South East Asia and Travel Retail: 

  • Japan: double-digit growth driven by Perrier-Jouët, Chivas Regal and Martell, with ongoing On-trade recovery
  • Korea: double-digit growth in particular Chivas Regal and successful portfolio expansion notably Jameson 
  • South East-Asia: strong growth of Thailand and Philippines
  • Africa and Middle East: strong double digit growth driven by Turkey with continued strengh in Scotch as well as white spirit portfolio acceleration. Nigeria also growing strong double digit

Americas: -10%, on very high comparison basis: o

  • Canada: decline on unfavorable comparison basis, with robust underlying trends
  • Brazil: decline as spirits market normalizes o
  • Mexico: decline, notably with weaker tourism impacting On-trade

By brands

  • Strategic International Brands: -3%, mainly driven by Martell in China, Jameson and Absolut in the US and Chivas Regal in LATAM partly offset by a strong performance from Ricard and Perrier-Jouët and with growth on Ballantine’s, The Glenlivet, Malibu and Royal Salute
  • Strategic Local Brands: +5%, with good momentum of Seagram whiskies portfolio, Olmeca and Kahlua
  • Specialty Brands: -6%, good performance from Altos and Jefferson’s more than offset by decline of Lillet and Monkey 47 notably in Europe, on high comparison basis following strong summer last year •
  • Strategic Wines: -7%, mainly driven by decline of Jacob’s Creek in India and Campo Viejo in USA.


We remain confident in our FY23 to FY25 mid-term financial framework aiming for the upper end of +4% to +7% Organic Net Sales growth and +50/+60bps organic operating margin improvement. In a challenging environment, we expect for FY24:

  • Broad-based and diversified Organic Net Sales growth, with a positive outlook on US and China and strong growth in Travel Retail and India
  • Adapting to easing inflationary pressures
  • Continued focus on Revenue Growth Management and operational efficiencies
  • Consistent A&P ratio at c. 16% of Net Sales, dynamically optimized through Key Digital Programs
  • Disciplined investments in structure
  • Leading to organic operating Margin expansion
  • Significant investments in Capex c. €0.8bn-€1bn range and in strategic inventories with a similar level to FY23 to sustainably support future growth
  • Share buyback of €500m to €800m with c. €150m executed in Q1
  • Negative FX impact partially offset by perimeter


Alexandre Ricard, Chairman and Chief Executive Officer, stated, “As expected we experienced a soft start to the year, yet I am encouraged we have largely offset declines in US and China this quarter, thanks to our good performance in other markets. Our strategy over many years has been to build a diversified portfolio and broad geographic footprint across mature and emerging markets. This strategy provides us with the resilience to weather challenging times enabling a consistently solid performance. In the months to come I look forward to sharing with you exciting brand activations and innovations across our full portfolio. I am confident that we can deliver broad-based and diversified organic sales growth in FY24”.


Press release

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About pernod ricard

Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices