Brancott Estate backing Emirates Team New Zealand for the 36th America’s cup

Brancott Estate and Emirates Team New Zealand have announced a partnership for the
36th America’s Cup, with Brancott Estate signing a three-year agreement to be the
exclusive wine supplier to the team until the end of the final race in 2021.

The collaboration is rooted in their shared values. Both Brancott Estate and Emirates
Team New Zealand have a bold ambition and strong self-belief in the power of New
Zealand talent, ingenuity and teamwork, and harness a uniquely kiwi attitude to achieve
their global ambitions.

Kevin Mapson, Managing Director, Pernod Ricard New Zealand says, “The teams behind
Emirates Team New Zealand and Brancott Estate share our nation’s values – a can-do
attitude, outstanding teamwork, accepting a challenge and striving for excellence.”
Mapson continues, “Brancott Estate cultivated a region considered too cold for grapes,
planting Sauvignon Blanc and Pinot Noir grapes in Marlborough and establishing a wine
region that is recognised across the globe. Its history of ingenuity, innovation and
sustainability has seen us grow to be one of New Zealand’s leading wine brands. We
look forward to using this partnership to promote New Zealand talent around the
globe.”

In a similar vein, Emirates Team New Zealand had its beginnings in the New Zealand
Challenge team which contested the 1987 America’s Cup event in Fremantle, Western
Australia. In an event dominated by technology and money, New Zealand punches well
above its weight. The team has achieved victory on the world stage no less than three
times, and in 2021 will defend their status as America’s Cup holders.

“Emirates Team New Zealand are delighted to have Brancott Estate as exclusive supplier
to the team for our 36th America’s Cup campaign,” said Emirates Team New Zealand
COO, Kevin Shoebridge.

“We will be welcoming guests from around the world to New Zealand in 2021 and
Brancott Estate will be right alongside us rolling out the welcome mat, putting on world
renowned kiwi hospitality and sharing the finest taste of New Zealand with them all as
we utilise their support and strive to defend the America’s Cup.”

To put a stake in the ground, Emirates Team New Zealand and Brancott Estate are cocreating a special wine to help New Zealanders celebrate the defence of the America’s
Cup. To commemorate the announcement of the partnership, Kevin Shoebridge, Blair
Tuke and Tom Waterhouse from Emirates Team New Zealand were given an insight to
the craft of winemaking with Brancott Estate’s chief winemaker, Patrick Materman. The
group will also select special rows that will nurture grapes that are destined to help
kiwis toast Emirates Team New Zealand’s journey in 2021.

With total belief and pride that New Zealand can take on the world, Brancott Estate will
be looking for ways to enable fans to celebrate New Zealand’s champion team and the
exciting milestones throughout the journey via its product range in on- and off-premise
outlets all over the world, with a focus on the final challenge events in Auckland in 2021.

NOTES TO EDITORS
 

About Brancott Estate
Since planting the first Marlborough Sauvignon Blanc and Pinot Noir in 1975, Brancott Estate (previously known as Montana) has continued to craft striking wines to suit every occasion, including naturally lower alcohol, sparkling, organic, oak-infused and age-worthy expressions of Sauvignon Blanc and Pinot Noir. In addition they have led the revival of Sauvignon Gris, a rare varietal now enjoying a global resurgence.

Brancott Estate has been looking to the future since their beginning, advocating sustainability across all aspects of their winemaking, and helping found sustainable winemaking in New Zealand. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.

MEDIA CONTACT

Gemma Ross
Hustle & Bustle
M: 021 330 347
E: gemma@hustleandbustle.co.nz