Pernod Ricard South Africa

Follow Pernod Ricard South Africa:

About Pernod Ricard South Africa

In South Africa, Pernod Ricard has been building brands and creating conviviality for the past 29 years. After Nelson Mandela’s release and the subsequent birth of South Africa’s democracy, the lifting of international trade sanctions paved the way for renewed investment opportunities in the country. Pernod Ricard South Africa was established on the 8th of July 1994. 

Over the past twelve years, we also established affiliates in Namibia, Kenya, Nigeria, Ghana, Angola, and Mozambique. The relocation of our head offices from Cape Town to Johannesburg in January 2020 united Pernod Ricard South Africa with Pernod Ricard Sub-Saharan Africa to establish the Pernod Ricard Sub-Saharan Africa Management Entity. We employ just under 500 people across Africa, with around 300 employees based in South Africa. 

Find out more about our Committee of Directors

Brand Portfolio

We provide brands of origin such as Jameson Irish whiskey, Ballantine’s, Chivas Regal, The Glenlivet Scotch whiskies, Absolut vodka, Beefeater gin, Inverroche gin, Martell cognac, Red Heart rum and G.H. Mumm and Perrier-Jouët champagnes. Owning 16 of the Top 100 Spirits Brands, we hold one of the most prestigious and comprehensive brand portfolios in the industry.

Our brands stand for quality, terroirs, agricultural roots, social bonding, celebrations and of course conviviality. And that’s what we bring to South Africans – as long as it is consumed responsibly.



Jameson Irish whiskey is a blended Irish whiskey. Triple distilled, twice as smooth, one of a kind. The number one Irish whiskey in the world.

Learn more
Bouteille Inverroche
South Africa


Based in the Cape Floral region, Inverroche is best known for pioneering the use of fynbos in its gin, and it's these indigenous, aromatic botanicals that give the brand's gins their unique taste and full-bodied flavours.

Learn more


Three hundred years of passion and audacity has built the legacy that is Martell, the oldest of the great cognac houses. Martell is a spirit that treasures taste and honours expertise and craftsmanship.

Learn more
Inverroche Distillery

Inverroche Distillery

Go behind the scenes with our virtual distillery tour.

Find out more

Pernod Ricard South Africa Sustainability & Responsibility

Sustainability & Responsibility

At Pernod Ricard our intent is to ‘Bring Good Times from a Good Place’ - to create a more convivial world, a world without excess. We have always been committed to preventing the harmful abuse of alcohol and we acknowledge that it is our responsibility to play an active part in addressing this issue, and for each person at Pernod Richard to act as responsible brand ambassadors.

As passionate hosts, we bring people together to connect, share and celebrate in the spirit of conviviality. As respectful guests, we strive to protect the environment in which we live, to the benefit of our consumers, our business and our planet.  We remain true to our three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics.


Learn more about our S&R initiatives in South Africa

Careers at Pernod Ricard South Africa

Our 300+ passionate employees are talented individuals who inspire and motivate each other as well as our customers, consumers and the wider community. Mutual trust, a strong sense of ethics and entrepreneurial spirit are at the heart of everything we do - we call it ‘Conviviality at Work’.

We are proud to announce that the majority of Pernod Ricard Sub-Saharan Africa affiliates received certification as a Top Employer for 2022 from the Top Employers Institute for the 4th consecutive year! Pernod Ricard South Africa, Angola, Ghana, Kenya, Mozambique and Nigeria received country certification, while we also received Top Employer status within Africa. This recognition solidifies our position as an employer of choice and places us among a prestigious group of companies.
Read our employee testimonials



21, Woodlands Drive, Country Club Estate Woodmead, Building 6
2191 Johannesburg – South Africa

Tel: +27 11 802 0600

Head of Corporate Communications: 
Lexi Fincham


Pernod Ricard South Africa Online Privacy Policy 
Pernod Ricard South Africa PAIA Manual October 2023.pdf