‘On Wednesdays we drink pink’! Malibu joins forces with new Mean Girls film at selected cinemas

Press Release 16/04/2024

Malibu is collaborating with noughties cult classic, Mean Girls, and thankfully, you don’t need to be a mathlete to work out that bringing together two pop-culture icons equals a match made in a kitschy and nostalgic millennial heaven. 


As well as being a key partner for an exclusive gala-night premiere hosted at the Ham Yard Hotel, London, thanks to Malibu, every Wednesday between the official film release (January 17) and February 7 will be about wearing (and drinking) pink. 


With every ticket purchase to see Mean Girls at Showcase Cinemas, on Pink Wednesdays, Malibu will be ensuring cinemagoers ‘drink pink’ by supplying a ready-to-drink can of Malibu Strawberry Daquiri to all those who arrive to see the film wearing pink to deliver the ultimate ‘fetch’ experience. As a key brand partner for the launch of this (sure to be) hit film, co-branded advertising will roll-out across Social. 


Liam Murphy, Brand Director at Pernod Ricard UK, home of Malibu, commented, “Malibu Strawberry has never had such an iconic, pop-culture pairing! This collaboration isn't just about cocktails, it's a statement. We are making fetch happen, offering cinemagoers the chance to sip on the ultimate pink cocktail whilst watching the new Mean Girls, because when it comes to Wednesdays, only Malibu Strawberry will do”.


Malibu Strawberry Daiquiri sees white rum expertly mixed with strawberry and lime and offers a convenient on-the-go serve perfect for at-home cocktails or to enjoy outdoors at festivals, picnics with friends and trips to the beach… or even to enjoy at the cinema with friends!


Malibu is also giving consumers the chance to win a host of delicious Malibu prizes via Malibudrinks.com, plus a raft of Mean Girls goodies. Also available is everything needed to host a Mean Girls party at home, such as exclusive Malibu x Mean Girls Cocktail recipes and playlists.