Pernod Ricard and Kirin Brewery Company, Limited (Kirin Brewery) are happy to announce they have signed an exclusive agreement for the distribution in continental Europe of highly acclaimed Super Premium Japanese whisky FUJI, produced by Kirin’s Group.
Pernod Ricard and Kirin Brewery Company, Limited (Kirin Brewery) are happy to announce they have signed an exclusive agreement for the distribution in continental Europe of highly acclaimed Super Premium Japanese whisky FUJI, produced by Kirin’s Group.
Thanks to this partnership, effective since early July 2023, Pernod Ricard will distribute the brand across 13 markets among which France, Italy, Poland and many central Europe countries, and will potentially extend this list to other geographies at a later stage.
FUJI is an aged whisky produced at the historical FUJI Gotemba Distillery, embodying Japanese craftmanship with a range of three aged whiskies, Single Grain, Single Malt and Single Blended. Kirin Brewery's whiskies have been highly acclaimed overseas, all three of the company’s whiskies being awarded "Gold" in the Japanese Whisky category at the International Spirits Challenge (ISC: International Spirits Challenge 2023), a world-class liquor competition held in May this year. Three years after its launch on the Japanese domestic market, the brand is now poised to expand to more international consumers thanks to the extensive distribution network of Pernod Ricard. Over the last 10 years, the Super Premium+ Japanese whisky category has been growing at an average pace of c.+20% in volume outside Japan according to IWSR figures.
Pernod Ricard has developed along its almost 50 years of existence one of the most comprehensive distribution networks across the industry. This agreement is the second of its kind between Pernod Ricard and Kirin Brewery after the long-standing partnership to distribute Four Roses bourbon in Europe and beyond.
Kirin’s ambition is to make FUJI an ambassador for the Japanese whisky category around the world.
About Kirin Holdings
Kirin Holdings Company, Limited is an international company that operates in the Food & Beverages domain (Food & Beverages businesses), Pharmaceuticals domain (Pharmaceuticals businesses), and Health Science domain (Health Science business), both in Japan and across the globe.
Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which continue to be global growth centers. In 2007, Kirin Holdings was established as a pure holding company and is currently focusing on boosting its Health Science domain.
Under the Kirin Group Vision 2027 (KV 2027), a long-term management plan launched in 2019, the Kirin Group aims to become “A global leader in CSV creating value across our world of Food & Beverages to Pharmaceuticals.” Going forward, the Kirin Group will continue to leverage its strengths to create both social and economic value through its businesses, with the aim of achieving sustainable growth in corporate value.
Kirin Contacts
Corporate Communication Department
Kirin Holdings Company, Limited
Nakano Central Park South, 4-10-2 Nakano, Nakano-ku, Tokyo
+81-3-6837-7028
www.kirinholdings.com/en/
kirin-cc@kirin.co.jp
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Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices