What Would L.O. do ? 

You’ll have seen his face on every bottle of Absolut Vodka. Affectionately
nicknamed the “King of Spirits”, Lars Ohlsson (L.O.) Smith was an
invincible entrepreneur, changemaker, father, politician-- and our pioneer.

Born in 1836, L.O.’s fascinating life truly embodied our mission: Passion for
Progression. Multiple books have since been written about the man who
invented the very product that would later become Absolut Vodka.

At 10 years of age, L.O. got his first job with a local trader in the small
Swedish town of Karlshamn. Noticing a concerning lack of turnover, he
executed a makeshift PR campaign around the local boat harbor. By the
time he was 11, sales had multiplied and his salary was higher than the
average adult.

It’s no surprise that by 23, L.O. was a multi-millionaire.

"The workers have always been there for me. I must
pay them back from my earnings
” - L.O. Smith

 

He went on to found the company that would later become the most
important Swedish food and drink export company in Sweden: The
Absolut Company.

His legacy extends beyond business savvy; he was one of the most
socially progressive leaders of his time. As a member of parliament, he
championed suffrage 50 years before it became law.

He founded multiple initiatives aimed at improving conditions for workers
and opened canteens to provide access to healthy and affordable food.

He championed drinking with moderation, and invented smart ways to
purify spirits to mitigate negative health effects.

We are forever grateful for L.O. Smith’s hard work and generosity, and
proud to continue his legacy in everything we do.

 

 

 

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