Who we are and what we stand for

We are a proud global spirits company with a century-long history of fine spirit
making traditions. Everything we do is grounded in our passion for
progression; we’re dedicated to bringing people together through our brands
and experiences to help make the world a more inspiring and inclusive place.

The keys to our success

Creativity, innovation and responsibility. We make it our mission to give
back, every step of the way. As proactive, passionate doers, you’ll notice
that every move we make is purposeful.

Our global family

We are proud to be an integral part of Pernod Ricard; the second largest wine
and spirits Group in the world.

We are

· Human: Our people define who we are.
· Progressive: We strive to be the dynamic, inclusive leader of our industry.
· Innovative: We believe in fostering creativity at every turn.
· Convivial: We are proud to bring people together through our brands
and experiences to help make the world a more inspiring, inclusive and
joyful place.
· Responsible: We see ourselves as ambassadors for responsible alcohol
consumption and strive for sustainability in our business practices.


Our Board


Anna Malmhake

CEO, The Absolut Company

We are humbled to have Anna as our trailblazer. A leader of our industry for over a decade, Anna is a true embodiment of everything we care about at The Absolut Company. Our brilliantly smart, bold, pioneering and compassionate lateral thinker held leadership positions at Pernod Ricard for many years before becoming our Chairman and CEO in July 2016. Prior to joining our family, Anna was the CEO of Irish Distillers, where she was named CEO of The Year at the IMAGE Businesswoman Awards in 2015. When she’s not keeping our company at the top of its game, Anna enjoys a well-made cocktail and loves to explore new bars and restaurants. She leads an active lifestyle with her family and partner, and is partial to the odd computer game, history documentary (particularly vikings!) and fashion exhibit.

Paula Eriksson

VP Corporate Affairs & Communications, The Absolut Company

Paula is proud to have been with The Absolut Company for upwards of a decade. Her diverse career, spanning from fast moving consumer goods to politics, has lined her up perfectly to take care of our public affairs and corporate communications. Ethics, accountability and sustainability drive Paula in everything she does. She’s passionate about making the right choices and values being an equitable employer, fair business partner and a good corporate citizen. She’s also passionate about adding value to local communities and bringing joy and conviviality to the world, so we are thrilled she’s part of our mission. When she’s not building up our communications, Paula is a dedicated single mother to her young son. She is passionate about current affairs, reading and films and when it comes time to wind down, she enjoys dancing and weekend kayaking.

Anna Schreil

Production director & VP of operations,The Absolut Company

We handpicked Anna for the role of Production Director and VP of Operations because of her discernible passion for production, development, supply chain management and - importantly - sustainability. She lives in our vodka-making hub of Ahus, where she works tirelessly to supervise over 300 employees as they produce our Absolut Vodka. Anna is fascinated by innovative production technology and the interaction between man and machine. It was this that lead to her to gain a degree in engineering, after which she worked her way through product development positions until she reached us. Anna’s husband and four children live in Ahus with her, where they play plenty of sport and love to hit the ski slopes when they get the chance.

Johan Radojewski

VP Marketing Malibu

We are lucky to have had Johan with us at The Absolut Company since 2012. He leads some of our key marketing teams with a zest for fostering exciting new ideas and culture-building. Johan is passionate about cultivating an environment where curiosity and courage can thrive, since he believes the best innovation comes from audacious risk-taking and teamwork. To Johan, the global environment of The Absolut Company is incredibly valuable: access to so many different cultures, minds and perspectives with which to grow. He loves getting out of the city on weekends with his family to their summer home, to which he has contributed with his nifty handyman skills. There, they hit the lake and ski, boat, fish and later, cook for each other.

Charl Bassil

VP Marketing, Absolut Vodka

A South African farm boy with deep Lebanese roots, Charl is an industry innovator and thought leader with nearly two decades of experience in the alcohol industry. We feel lucky to have drawn him into the Pernod Ricard family all the way back in 2013, along with a set of values he shares with us: teamwork, commitment and forever fostering inclusivity. Charl’s passion for culture and driving progressive change in the world is all in pursuit of building a better tomorrow. His love for exploring new ground crosses over into the weekends, when he spends time with his wife and kids exploring the city by bicycle, discovering new food and capturing the world around him with his passion for photography. Charl thrives on entertaining, hosting and building communities where people feel they can belong, which makes him aptly suited to the conviviality business.

Lars Ljungholm

VP General Counsel, The Absolut Company

Our legal affairs have been in Lars’ capable hands since 2011. He began his legal path with a Master of Law, LL.M from the University of Lund, and went on to garner an impressive resume of experience in corporate and commercial law, intellectual property, compliance, labor law, marketing law and dispute resolution. We are pleased that he and his steadfast expertise finally made it to us. Lars is passionate about the law and doing the right thing, and feels very much at home with The Absolut Company’s commitment to heritage, innovation and responsibility. When he’s not with us, Lars values quality time with good friends and family. He’s partial to a weekend lunch that becomes dinner, or the odd round of golf. Depending on the season, you’ll also find him exploring snowy mountains or hitting the open waters on a boat.

Kerstin Lindström

VP Human Resources, The Absolut Company

After spending over a decade with our company, we are thrilled that Kerstin has assumed the role of VP of Human Resources. She is proudly responsible for managing all the humans that come through our doors. Kerstin evolves and manages our culture and values, and is passionate about ensuring fair and equitable treatment of everybody in our realm. She is consistently inspired by the great people who find their way to The Absolut Company, always with a passion for progression that matches her own. On the weekends you’ll find Kerstin outdoors, preferably spending time with her family: her husband and three grown-up children. She loves to team up with her loved ones to go for a swim, ride mountain bikes and explore the small island of Edholma where the family has a summer home.

Mauve Croizat

VP Finance, The Absolut Company

Before she came to us, Mauve worked her way up at Pernod Ricard USA to eventually take on the role of VP of Finance & Business Analysis. Today, we are proud to have her leading our finance team at The Absolut Company. Mauve is fascinated by what makes people tick, and she loves being part of a team that is truly passionate about how they’re contributing to the world. It’s the integrity, commitment and pride of our people that makes Mauve love working for our company, as well as the genuine sense of conviviality cultivated here. As a dedicated mother to two young daughters, weekends mean good quality family time, good food and good wine. She’s also partial to a good competitive game of cards, and loves to explore Stockholm’s thriving culinary scene with her friends.

Lena Danielsson

Director of Innovation and New Ventures

A curious explorer of both the present and the future, Lena leads the team that guides our innovation and consumer insights. We’re proud to say she’s been with us for eight years, following an impressive background in innovation and marketing across multiple global enterprises. Lena is responsible for pushing us to embrace our boldest and most creative ideas as a company, in ways that make sense for the business and delight consumers. She brings her passion for pushing boundaries and fostering that signature Absolut collaborative mindset through trusting, multidisciplinary teamwork. Lena’s intrepid nature extends to her life outside of us, where she loves to travel and immerse herself in culture through music, art, theatre, film and nature. She also practices the extraordinary art of Japanese archery.


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