Pernod Ricard has a unique portfolio of premium brands encompassing every major category of wine and spirits. As one of the most comprehensive portfolios in the market, it provides the Group with a unique competitive advantage. Constantly evolving thanks to a dynamic management policy driven by brand acquisitions or disposals, Pernod Ricard's portfolio allows it to always be in line with new trends while investing in the most promising segments and brands.
House of Brands
To ensure an optimal allocation of resources for key brands across all our markets, the Group uses its brand planning tool – the House of Brands – which encompasses five categories of brands: Strategic International Brands, Specialty Brands, Strategic Local Brands, Wines and Prestige Brands.
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These are the heavy weights of our portfolio, as they account for the highest share of global business and potential. They are our worldwide top priorities and the reference brands in each category:
Ricard
Mumm
Perrier-Jouët
MartellMalibu
Ballantine's
ChivasBeefeater
Jameson
Havana ClubRoyal Salute
The Glenlivet
Absolut -
This is our portfolio of highly desirable global luxury brands, targeting our most affluent consumers in leading and iconic outlets all over the world. It is the industry’s most comprehensive portfolio, spanning all major luxury categories and moments of conviviality. Our Prestige portfolio comprises the following brands:
Mumm
Perrier-Jouët
Martell
KI NO BIJameson
Midleton Very Rare
Rabbit Hole
Havana ClubBallantine's
Chivas
Royal Salute
Secret SpeysideThe Glenlivet
Avion
Absolut Elyx
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Our Specialty Brands meet a growing demand for smaller-scale 'craft' products. Authentic, these brands offer a unique and comprehensive value proposition that responds to new consumer trends and expectations. Our Special Brands include:
Italicus
Lillet
Pernod
Suze
Augier
MalfyJefferson's
Lot No. 40
Powers
Redbreast
Smooth Ambler
TXMonkey 47
Plymouth Gin
Ceders
Spot Whiskies
AberlourScapa
Altos
Del Maguey
Ostoya -
Our Wine brands cover a wide range of origins and tastes. Shared over a meal or on other occasions, wine is more and more appreciated around the world by a growing variety of consumers. Brands include:
Brancott Estate
Campo Viejo
Church RoadJacob's Creek
KenwoodSt Hugo
St Hugo
Stoneleigh
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These brands are strongly rooted in a limited number of specific markets. They benefit from very strong local consumer value and loyalty, irreplaceable for some local occasions. This part of our portfolio is often a booster of our route-to-market. Brands include:
Pastis 51
ARARAT
Seagram's Gin
KahlúaRamazotti
Olmeca
100 Pipers
Blenders Pride
Imperial Blue
J.P. Wiser'sRoyal Stag
Clan Campbell
Passport ScotchWyborowa
Becherovka
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Our Non-Alcoholic brands help meet the growing global market demand for healthier drinking options. This category includes:
Ceder's
Suze Tonic 0%
Cinzano Spritz 0%
PacificCampo Viejo Sparkling 0%
Jacob's Creek Unvined -
Our Ready-To-Drink Portfolio meets a growing demand for quality drinks in convenient formats. It aligns with consumer desires for accessibility, ultra-convenience and instant gratification, and allows the extension of conviviality to all environments. Our RTD brands include:
MalibuAbsolutJamesonHavana ClubMalfyBeefeaterKahlua
Tuotteitamme

Brand Homes
Combining every day the best of their heritage with state-of-the-art production techniques to ensure a sustainable future, our Brand Homes are the perfect way to discover our brands.