Our Strategic Model

Maintaining a total focus on the consumer

Today’s consumers are no longer loyal to one brand; instead, they move among a variety of brands that they choose on the basis of a given moment of consumption or experience of convivialité. Everything we do revolves around that quest for satisfaction. Being "Créateurs de convivialité" means positioning moments of consumption – and therefore consumers – at the centre of our strategic model. It’s a model based on four Essentials – the Group’s fundamentals – on which the four growth Accelerators rest. 


Talent Development : enhance employee career development and attract a talented workforce

“By making the Mindset one of the Group’s two priorities, we reaffirm that our main focus is our employees. We need to help our talented employees grow and develop so that in the future they can drive our ambition to lead the industry. Through mobility, training, collaboration and diversity, we can ensure that each of us dares to go against conventional wisdom and take risks in order to seize each new growth opportunity.”

Cédric Ramat, Human Resources and Sustainability & Responsibility Director

A few examples