Route to Market : capitalise on all of our distribution channels to reach every consumer
“The Route-to-Market and Consumer answers one simple question: how do we reach every single consumer as efficiently as possible? In the past, it was fairly simple to find consumers at major retailers and other networks outside their homes. Today, we have to completely revise that route to consumers by thinking about new touch points like e-commerce, Hometainment and travel retail.”
Conor McQuaid, Global Business Development Director