Digital Acceleration : accelerate the integration of digital technology into everything we do.
“Our consumers are now sourcing most of their information through digital media and they are increasingly shopping online. New technologies also offer opportunities for us to provide better and more personalized information and experiences. By capturing, analyzing and processing customer data we can be more efficient in our marketing and commercial activities providing more relevant content and enhanced experiences to each consumer allowing adoption of a fully consumer-centric approach.”
Pierre-Yves Calloc’h, Digital Acceleration Director, Global Business Development