In Vietnam, “safe roads 4 youth” is saving lives
Pernod Ricard Vietnam
Reducing drink-driving among young people: that’s the goal of this innovative prevention programme, forged in partnership with NGOs and university researchers. The “Safe Roads 4 Youth” project is underway in three emerging countries – South Africa, Argentina and Vietnam – where drink-driving is a particular menace. The number of traffic-related deaths has fallen by 28% and 32% in two pilot regions in Vietnam over the past three years thanks to a sustained longterm community awareness campaign carried out with local leaders that reached nearly 350,000 people.