Published On 11/02/2016

The Venice carnival: an exclusive event

Premiumisation & Luxury

Pernod Ricard Italia

Carnaval de VeniseThe high point of each year’s Venice Carnival is the Doge’s Ball, one of the most exclusive parties in the world, attended by celebrities, royalty, business tycoons and more. This gathering of the international jet set did not escape the attention of Pernod Ricard Italia’s new luxury commercial team. Thanks to their efforts, Absolut Elyx and Mumm champagne enjoyed pride of place at this year’s event, and three stars of the Venice mixology scene created Elyx cocktails especially for the occasion. And the Luxury team is already working on additional partnerships that we’re likely to hear about soon.

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