Published On 10/28/2016

Suze: protecting regional production

Sustainability & Responsibility

Pernod & CRPR

Suze : protéger son terroirA pioneer of gentian cultivation, Pernod has joined an interprofessional organization for gentian preservation to conserve and promote this resource vital to the production of Suze. With the support of an INRA(1) team in Dijon, the Centre de Recherche Pernod Ricard has conducted a ten-year research project to promote gentian cultivation on a larger scale. Pernod opted for a field replanting technique and seeds being sown directly in the field.

(1) French National Institute for Agronomic Research.

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