Published On 10/28/2016

Route-to-Employees: when workers become brand advocates

Route to Market / Consumer

Pernod Ricard Australia

La Route-to-Employees : quand les collaborateurs deviennent des prescripteursA new extranet site in Australia, Henry & Paul, lets the affiliate communicate directly with employees and their families and friends to help them serve as ambassadors for the Group’s brands. With regular updates, the site and emails provide brand news and new marketing offers, and is also being used to test new products, innovations and promotions. The extranet has already generated more than $1.2 million in sales during the 2016 financial year.

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