A premium boutique to showcase Pernod Ricard brands
Pernod Ricard India
What do Royal Salute 62 Gun Salute, Chivas Regal 25 Year Old, Ballantine’s 30 Year Old, The Glenlivet 25 Year Old, Ballantine’s 17 Year Old, Royal Salute 38 Year Old, Absolut Elyx, Mumm champagne and Brancott Estate wine have in common? They’re all available in the first display developed by Pernod Ricard India at the duty-free shop of Mumbai’s Chhatrapati-Shivaji International Airport. The boutique, which opened last March, offers an outstanding setting for Pernod Ricard’s portfolio of Premium brands. Designed around a teardrop-shaped centerpiece, the site also features an interactive digital space where customers can find out more about their favorite single malt or Scotch simply by holding the bottle up to a screen, which displays to display information on the product they’ve chosen.