Published On 10/28/2016

Painting Buenos Aires green!

Route to Market / Consumer

Pernod Ricard Argentina

Buenos Aires s’habille de vert ! For the third straight year, Jameson helped bring the spirit of Dublin to life at the Saint Patrick’s Day Parade in the Palermo neighbourhood of Buenos Aires. Live bands and DJ sets, food trucks and drink trucks from the city’s top Jameson bars, street art, celebrities, guest bartenders and fashion shows helped create an intense experience for those on hand. It was all backed by a multimedia campaign that helped drive contacts over the seven million mark with special amplification on social media (including a #beoriginal contest) and press coverage.

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