Painting Buenos Aires green!
Pernod Ricard Argentina
For the third straight year, Jameson helped bring the spirit of Dublin to life at the Saint Patrick’s Day Parade in the Palermo neighbourhood of Buenos Aires. Live bands and DJ sets, food trucks and drink trucks from the city’s top Jameson bars, street art, celebrities, guest bartenders and fashion shows helped create an intense experience for those on hand. It was all backed by a multimedia campaign that helped drive contacts over the seven million mark with special amplification on social media (including a #beoriginal contest) and press coverage.