An open-air art gallery
Pernod Ricard Singapore
You can now use your smartphone to discover contemporary works of art, thanks to Martell AiR Gallery (MAG), a mobile app available at the App Store and on Google Play. The app gives those on foot a new perspective on Singapore’s historical city centre. To mark 300 years of Martell and commemorate the city-state’s independence, fifteen local artists have created outdoor works that play off the local architecture. The completely immersive app guides explorers through Singapore’s streets to help them (re)discover its rich traditions. It’s a unique and colourful experience tailored to consumers, who are invited to share their findings on social media. The app has proven a success for Pernod Ricard Singapore: in addition to the increased visibility for Martell, sales have jumped 5% in 2016 over the previous year.