An interactive digital tool: “discover what you’re made by”
A year-long campaign based on a partnership with tennis great Novak Djokovic enabled Jacob’s Creek to successfully connect with consumers and deliver its brand message of authenticity. The secret: a series of “Made By” videos deployed across an array of media, including a strong digital component. A “Discover What You’re Made By” digital engagement tool encouraged consumers to interact with the campaign and drove message sharing, while the videos were highlighted throughout the year on social media channels. Combined with other elements of the global 360° campaign, the actions far surpassed targets, generating more than 800 media clips and reaching an audience of 190 million people.