Helping consumers spot fakes
Pernod Ricard China
Pernod Ricard’s “scannable bottles” are starting to turn the tide in the battle against widespread product counterfeiting in China. A smart security sticker affixed to every bottle sold in the country contains codes and visual elements, including a QR code that consumers can scan to identify potential fakes. Already applied to millions of bottles, this innovative solution is generating more than 3,000 consumer scans a day. The sticker allows consumers to detect counterfeiting, and expand their knowledge of the brands while providing for easier tracking of shipments and sales.