Published On 10/27/2016

Helping consumers spot fakes

Operational Excellence

Pernod Ricard China

Pernod Ricard’s “scannable bottles” are starting to turn the tide in the battle against widespread product counterfeiting in China. A smart security sticker affixed to every bottle sold in the country contains codes and visual elements, including a QR code that consumers can scan to identify potential fakes. Already applied to millions of bottles, this innovative solution is generating more than 3,000 consumer scans a day. The sticker allows consumers to detect counterfeiting, and expand their knowledge of the brands while providing for easier tracking of shipments and sales.

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