Published On 11/02/2016

Capturing the world’s biggest luxury market

Premiumisation & Luxury

Pernod Ricard USA

With some 150 events and activations, 2.1 billion media mentions and nearly 76 million shares on social media, the USA Prestige team continues to raise the profile of our brands and enhance the presence of the LeCercle portfolio at iconic establishments, with the aim of making Pernod Ricard the country’s top source of Premium champagnes and spirits. The strategy involves finely targeted distribution that emphasizes customised investment to reflect each venue’s specific identity, as well as organising events designed to attract high-net-worth individuals – during the DesignMiami/ international design fair, for example.

Pernod Ricard USA

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