Published On 11/02/2016

App-solut me !

Digital

Pernod Ricard Korea

absolut_meConsumers in South Korea can earn points for their interactions with Absolut through the ABSOLUT ME app. It awards “blue points” that are stamped on the phone; these generate a signal that adds up points online. By sharing cocktails, signing up for a cocktail class or attending a party, customers earn blue points that accumulate in their virtual bottle, entitling them to special benefits such as free drinks, invitations to exclusive parties and Absolut birthday gifts.

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