App-solut me !
Pernod Ricard Korea
Consumers in South Korea can earn points for their interactions with Absolut through the ABSOLUT ME app. It awards “blue points” that are stamped on the phone; these generate a signal that adds up points online. By sharing cocktails, signing up for a cocktail class or attending a party, customers earn blue points that accumulate in their virtual bottle, entitling them to special benefits such as free drinks, invitations to exclusive parties and Absolut birthday gifts.