Published On 10/28/2016

Absolut nights at home in Germany

Route to Market / Consumer

Pernod Ricard Deutschland

Absolut Nights s’invite à la maison en Allemagne  Aimed squarely at the international hometainment megatrend, Pernod Ricard teams in Germany have created a new moment of convivialité focused on shared flat parties. With help from creative tools and freshly made cocktails, the Absolut Nights campaign has put the brand at the heart of evening events for flatmates, thanks to events designed to solidify brand loyalty among the consumers involved. The 150 shared flat parties held to date in 14 urban hubs represent just the first round of the campaign.

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