Published On 23/02/2017

Our strategy

Maintaining a total focus on the consumer 

 

 

 

Our Vision  

 

Créateurs de Convivialité :

 

At Pernod Ricard, « Convivialité » is our business and our raison d’être.

 

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Our ambition

 

Global industry leadership :

 

By fulfilling our vision, we will become the global industry leader

 

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Our missions
 

Value creation and commitment to share it :

 

It is our responsibility to create the conditions for lasting, shared value creation that builds a better world : “let’s live together, better”

 

 

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Our strategic model


100% consumer centric :

 

Our strategic model is directly linked to our vision “Créateurs de convivialité” and highlights the priorities that must be implemented to achieve our ambition.

 

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