Our Vision
Créateurs de Convivialité :
At Pernod Ricard, « Convivialité » is our business and our raison d’être.
Read moreOur ambition
Global industry leadership :
By fulfilling our vision, we will become the global industry leader
Read moreOur missions
Value creation and commitment to share it :
It is our responsibility to create the conditions for lasting, shared value creation that builds a better world : “let’s live together, better”
Read moreOur strategic model
100% consumer centric :
Our strategic model is directly linked to our vision “Créateurs de convivialité” and highlights the priorities that must be implemented to achieve our ambition.
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