Our strategy

Maintaining a total focus on the consumer 


Our Vision

Créateurs de Convivialité :

At Pernod Ricard, « Convivialité » is our business and our raison d’être.

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Our ambition

Global industry leadership :

By fulfilling our vision, we will become the global industry leader

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Our missions

Value creation and commitment to share it :

It is our responsibility to create the conditions for lasting, shared value creation that builds a better world : “let’s live together, better”

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Our strategic model

100% consumer centric :

Our strategic model is directly linked to our vision “Créateurs de convivialité” and highlights the priorities that must be implemented to achieve our ambition.

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