Published On 23/02/2017

Our strategy

Maintaining a total focus on the consumer 




Our Vision  


Créateurs de Convivialité :


At Pernod Ricard, « Convivialité » is our business and our raison d’être.


Read more

Our ambition


Global industry leadership :


By fulfilling our vision, we will become the global industry leader


Read more



Our missions

Value creation and commitment to share it :


It is our responsibility to create the conditions for lasting, shared value creation that builds a better world : “let’s live together, better”



Read more


Our strategic model

100% consumer centric :


Our strategic model is directly linked to our vision “Créateurs de convivialité” and highlights the priorities that must be implemented to achieve our ambition.


Read more