Our Smart Barometer

«We Commit, We Measure»

 

The Smart Barometer is an effective way to measure our commitment to promoting responsible consumption. By providing a statistical profile of our actions in the field, the Smart Barometer gives us a snapshot of our progress worldwide and encourages us to do more in the future. But the Smart Barometer is much more than a progress report on our commitments – it serves as a genuine call to action.

An innovative digital tool

Learn why this tool was devised in a video interview of Chairman and Chief Executive Officer Alexandre Ricard.

Meeting the challenge through five clear commitments

Reduce under-age drinking

Reducing underage drinking, via enforcement of current laws and encouraging governments to introduce and enforce minimum purchase ages.

Strengthen and expand marketing codes of practice

Continuing to strengthen and expand marketing codes of practice that are rooted in our resolve-not-to-engage in marketing that could encourage excessive and irresponsible consumption, with a particular focus on digital marketing.

Provide consumer information and responsible product innovation

Making responsible product innovations and developing easily understood symbols or equivalent words to discourage drinking and driving, consumption by pregnant women and underage youth.

Reduce drinking and driving

Reducing drinking and driving by collaborating with governments and non-governmental organizations to educate and enforce existing laws.

Enlist the support of retailers to avoid harmful drinking

Enlisting the support of retailers to reduce harmful drinking and create ‘guiding principles of responsible beverage alcohol retailing’.