Protect our planet
We are convinced that leadership is impossible without environmental excellence. All of our products are made from agricultural raw materials, so protecting the planet is not just a good business practice but an essential, strategic commitment on behalf of the company’s future.
A commitment rooted in the Group’s DNA
As the outgrowth of brands that have strong ties to their native regions and that process agricultural raw materials, Pernod Ricard remains deeply committed to preserving the environment. Our principles governing respect for the environment were inherited from Paul Ricard, the Group’s founder, who in 1966 established the Observatoire de la Mer, which later became the Paul Ricard Oceanographic Institute. Located on the island of Les Embiez, off France’s southern coast, the institute aims to raise awareness and improve protection of the Mediterranean Sea.
Today, Pernod Ricard is a renowned player of the fight to preserve marine biodiversity and combat pollution at sea.
Roadmap environnementale 2020
Each stage in the lifecycle of our products has a direct and indirect impact on our environment. This impact is exacerbated by climate and environmental phenomena that pose numerous risks to our operations, including our procurement of raw materials and our water management in particular. Using the knowledge it has acquired, the Group has defined an environmental policy based on five areas of commitment :
- implementation of an effective environmental management system;
- promotion of sustainable agriculture and biodiversity protection;
- preservation of water resources;
- reduction of Group carbon footprint;
- development of sustainable products and a reduction in the impact of waste.
A Roadmap 2020 details the Group’s guidelines, areas for priority action and targets, in order to roll-out the environmental policy to all affiliates, regardless of whether they are involved in production or distribution.
Since all of our products are made from agricultural raw materials, we encourage practices that are friendly to the environment, both in our own agricultural operations (primarily our 6,500 hectares of vineyards) and in our purchasing from suppliers (nearly 2.3 million tonnes equivalent in products each year). To do that, the Group relies on local guidelines that, in particular, call for:
- more limited use of fertiliser, and a preference for pesticides that are less hazardous to the environment;
- reduced water consumption, notably through drip irrigation methods;
- preservation of soil and biodiversity;
- training and support for farmers with regard to sustainable farming practices.
84% of our vineyards are certified according to environmental standards
99% of our vineyards use the drip irrigation technics to minimize the water use for irrigation.
Water is the basic ingredient in our products. With the threat of increased scarcity, water stewardship is one of our top priorities.
In September 2010, Pernod Ricard endorsed the CEO Water Mandate from the United Nations, a public/private initiative designed to help companies develop, implement and publicise their environmental policies and practices regarding water.
At production site level, the affiliates’ actions are based on four levers put in place to optimise the management of water resources and preserve the quality and availability of water
- measure consumption;
- verify that the site’s water use is not endangering resources;
- take action to reduce consumption and to reuse and recycle water;
- provide for effective treatment of wastewater before it is discharged into the natural environment.
These actions are critical for affiliates located in geographical regions where water reserves are endangered.
Indirect water consumption – i.e., consumption resulting from the production of agricultural raw materials or packaging materials – as well as the Group’s electricity use also affect water resources. We use a water footprint calculator to assess the impact generated by our suppliers.
From 2009/10 to 2016/17, water consumption per unit produced decreased by -17% in our production sites
Pernod Ricard acts in two ways:
- by measuring our carbon footprint at each stage of the production chain :
• The overall footprint of the Group’s activities assessed using the GHG Protocol method, is equivalent to 2.4 million tonnes CO2,
- by taking steps to reduce our CO2 emissions:
• at our production sites (Scope 1 and Scope 2 emissions),
• and indirectly at our suppliers’ sites, through eco-friendly product design and an optimised logistics chain (Scope 3 emissions).
From 2009/10 to 2016/17, CO2 emissions per unit produced decreased by -27% in our production sites which resulted mainly from an increase of energy efficiency and the use of renewable electricity.
The environmental impact of our operations begins with the product design stage and continues throughout each product’s lifecycle. In order to shrink that footprint, Pernod Ricard follows eco-design principles when developing new products or packaging. That kind of sustainable management is something that consumers expect from our brands.
We pursue this strategy in two complementary ways:
- We follow eco-design principles for our packaging. This includes:
• evaluating the environmental footprint of each product;
• choosing sustainable, recyclable packaging materials;
• reducing the quantity of materials used (glass, cardboard, and plastic);
• participating in waste packaging collection systems in support of recycling.
- We reduce, recycle and recover waste at our industrial sites, with the goal of reaching our target of zero waste to landfill by 2020. So far, we reduced these waste landfilled from 2009/10 to 2016/17 by 90%.