Materiality matrix

Pernod Ricard creates value by maintaining an active dialogue with its stakeholders, in order to better understand their expectations. The S&R strategy is based on identification, comprehension and prioritization of topics addressed during this dialogue – environment, social and societal – whose impact is considered predominant on the Group’s ability to create short, medium and long-term value.

In 2016/17, the group discloses its materiality matrix. It is the result of a long process began with a questionnaire completed by more than 1,300 stakeholders: employees, investors, consumers, suppliers, public authorities, NGOs, experts.

A 3-step methodology:

   - Identification of the main S&R topics thanks to an analysis of all information provided by S&R representatives in the Group’s affiliates;

   - Topics’ prioritization by external stakeholders, as per the importance of subjects to be addressed by a Group such as Pernod Ricard, and by internal stakeholders, as per the actual and potential impacts of those subjects on the Group’s activities;

   - Detailed review and final approval of the matrix by the Executive Board.

The materiality matrix highlights the actions on which Pernod Ricard should focus on as a priority. Approved by the Executive Board, it will serve as a dialogue tool for future stakeholders’ consultations, linked with the S&R strategies and the actions to act upon.

Promote responsible drinking

Ethical alcohol communication : Committing to the responsible placement and content of Pernod Ricard brands’ communications and to responsible product innovation and providing responsible advice to consumers

Responsible drinking : Ensuring the moderate consumption of Pernod Ricard products and preventing inappropriate consumption

Product quality : Ensuring that Pernod Ricard products are made with safe and high-quality ingredients and produced in a sustainable way (responsible innovation)

Protect our planet

Agriculture and biodiversity : Demonstrating stewardship in agriculture on Pernod Ricard farms and promoting biodiversity protection in terroirs and communities

Water use : Responsibly using water in operations and vineyards

Packaging and waste : Designing eco-friendly packaging for Pernod Ricard products and generating minimal waste

Climate change : Optimizing energy and CO2 efficiency in processes of Pernod Ricard production sites, including the replacement of fossil energies with renewable ones

Product quality : Ensuring that Pernod Ricard products are made with safe and high-quality ingredients and produced in a sustainable way (responsible innovation)

Empower our employees

Human rights and balanced teams : Respecting Human rights of any person working for Pernod Ricard, favoring social dialogue with employees and trade unions and ensuring a balanced workplace offering equal chances and fair treatment to all

Employee development and working conditions : Contributing to employees’ development with training, regular performance evaluation and work-life balance (flexibility, working hours …) and committing to a secure, healthy work environment

Develop our communities & engage our partners

Community engagement: Being a respectful organization to communities and helping in the development of such communities

Responsible purchasing : Building long-term working relationship with suppliers, expected to support the Pernod Ricard CSR policy (Human rights and respect of the environment by our suppliers) and to provide high-quality goods and services

Business transparency and ethics : Doing business with integrity and acting ethically – starting with respecting the laws and Pernod Ricard internal policies

Human rights and balanced teams : Respecting Human rights of any person working for Pernod Ricard, favoring social dialogue with employees and trade unions and ensuring a balanced workplace offering equal chances and fair treatment to all