Our Portfolio

Pernod Ricard has built a unique portfolio of Premium international brands, one of broadest of the wine and spirits industry. This portfolio is supported by the “House of Brands”, a dynamic tool allowing our affiliates to better prioritize their marketing investments. It comprises three floors: strategic international brands at the top, then strategic wine brands and strategic local brands.

  • International Strategic Brands

    • packshot beefeater
      Beefeater Beefeater is the world's No.2 premium gin. Learn more
    • packshot chivas
      Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is conside Learn more
    • packshot absolut
      Absolut Vodka With its natural, authentic flavour, forged through a know-how that dates back 3 Learn more
    • packshot havana club
      Havana Club This iconic Cuban rum, whose authentic flavour is popular across the world, is t Learn more
    • packshot jameson
      Jameson The No. Learn more
    • packshot the glenlivet
      The Glenlivet The Glenlivet, by being the first licensed distillery in the valley, set the sta Learn more
    • packshot perrier jouet
      Perrier-Jouët Renowned for its champagnes with floral notes, Perrier-Jouët has pursued its que Learn more
    • packshot malibu
      Malibu Malibu is an original Caribbean coconut rum, born and lives in a place where spi Learn more
    • packshot ricard
      Ricard “I gave my name because I’m sure of the quality of my pastis and proud of its fl Learn more
    • packshot ballantines
      Ballantine's Ballantine’s is a Blended Scotch whisky created in 1827 by George Ballantine’s, Learn more
    • packshot royal salute
      Royal Salute Royal Salute is a luxury Scotch whisky created to commemorate the coronation of Learn more
    • packshot GH Mumm
      Mumm No.3 best-selling champagne in the world. No.1 champagne brand in France. Learn more
    • packshot martell
      Martell Founded in 1715 by Jean Martell, a native of Jersey, Martell is the oldest of th Learn more

    Strategic wine brands

    • packshot campo viejo
      Campo Viejo Campo Viejo is the leading wine brand from Spain's famous Rioja region and Learn more
    • packshot brancott estate
      Brancott Estate Brancott Estate is a leading premium New Zealand wine. Learn more
    • jacobs_creek
      Jacob’s Creek This multi-award-winning New World wine is a global market leader and true icon Learn more
    • packshot Kenwood
      Kenwood Kenwood is a Californian-based winery that produces premium quality wines from S Learn more

    Local Strategic Brands

    • imperial-blue-portfolio
      Imperial Blue A perfect blend of Indian grain spirits and imported scotch malts, Imperial Blue Learn more
    • packshot 100pipers
      100 Pipers Sold in over 16 markets around the world, 100 Pipers is the n°11 best-selling st Learn more
    • imperial
      Imperial Renowned for its authentic and complex yet smooth flavours, Imperial Scotch whis Learn more
    • packshot passport scotch
      Passport Scotch Proudly produced in Scotland since 1965 and distributed in around 50 markets, Pa Learn more
    • packshot clan campbell
      Clan Campbell Produced in the heart of Scotland, Clan Campbell is among the top 15 best-sellin Learn more
    • Packshot Seagram's
      Seagram’s Gin Created in 1857, Seagram’s Gin is known for its mellow taste and engraved bottle Learn more
    • Packshot Amaro Ramazzotti
      Ramazzotti Ramazzotti is the oldest genuine House of Amaro, founded in Milan in 1815 by Aus Learn more
    • pastis-51
      Pastis 51 Pastis 51, pastis created and produced in Marseille, is a drink with sunny origi Learn more
    • Packshot Olmeca
      Olmeca Olmeca tequilas are produced in the Mexican region of Los Altos, renowned for it Learn more
    • packshot Ararat
      ARARAT ARARAT is the True Armenian brandy produced with deep respect for the traditions Learn more
    • Packshot Blenders Pride
      Blenders Pride A very popular premium blended whisky in India, Blenders Pride is especially gea Learn more
    • Packshot Kahlua
      Kahlúa The world's No.1 coffee liqueur, Kahlúa has been spreading the spirit of Ve Learn more
    • Packshot Wyborowa
      Wyborowa Wyborowa, or Wybo for short, is the genuine Polish vodka. Learn more
    • packshot wisers
      J.P. Wiser's Founded in 1857, J.P. Wiser’s offers a range of traditional Canadian whiskies. Learn more
    • Packshot Royal Stag
      Royal Stag An iconic brand among Indian spirits, Royal Stag has redefined the category in t Learn more
    • imperial-blue-portfolio
      Imperial Blue A perfect blend of Indian grain spirits and imported scotch malts, Imperial Blue Learn more
    • packshot perrier jouet
      Perrier-Jouët Renowned for its champagnes with floral notes, Perrier-Jouët has pursued its que Learn more
    • Monkey 47
      Monkey 47 Monkey 47 gin has been created 60 years ago and is currently available in over 5 Learn more
    • packshot 100pipers
      100 Pipers Sold in over 16 markets around the world, 100 Pipers is the n°11 best-selling st Learn more
    • packshot malibu
      Malibu Malibu is an original Caribbean coconut rum, born and lives in a place where spi Learn more
    • Avión
      Avión Avión is the small batch, ultra-premium tequila that has defined a new standard Learn more
    • imperial
      Imperial Renowned for its authentic and complex yet smooth flavours, Imperial Scotch whis Learn more
    • Packshot Blenders Pride
      Blenders Pride A very popular premium blended whisky in India, Blenders Pride is especially gea Learn more
    • packshot passport scotch
      Passport Scotch Proudly produced in Scotland since 1965 and distributed in around 50 markets, Pa Learn more
    • packshot royal salute
      Royal Salute Royal Salute is a luxury Scotch whisky created to commemorate the coronation of Learn more
    • packshot clan campbell
      Clan Campbell Produced in the heart of Scotland, Clan Campbell is among the top 15 best-sellin Learn more
    • packshot Kenwood
      Kenwood Kenwood is a Californian-based winery that produces premium quality wines from S Learn more
    • Packshot Amaro Ramazzotti
      Ramazzotti Ramazzotti is the oldest genuine House of Amaro, founded in Milan in 1815 by Aus Learn more
    • Packshot Royal Stag
      Royal Stag An iconic brand among Indian spirits, Royal Stag has redefined the category in t Learn more
    • Packshot Olmeca
      Olmeca Olmeca tequilas are produced in the Mexican region of Los Altos, renowned for it Learn more
    • packshot brancott estate
      Brancott Estate Brancott Estate is a leading premium New Zealand wine. Learn more
    • packshot Ararat
      ARARAT ARARAT is the True Armenian brandy produced with deep respect for the traditions Learn more
    • packshot chivas
      Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is conside Learn more
    • Packshot Kahlua
      Kahlúa The world's No.1 coffee liqueur, Kahlúa has been spreading the spirit of Ve Learn more
    • packshot havana club
      Havana Club This iconic Cuban rum, whose authentic flavour is popular across the world, is t Learn more
    • Packshot Wyborowa
      Wyborowa Wyborowa, or Wybo for short, is the genuine Polish vodka. Learn more
    • packshot jameson
      Jameson The No. Learn more
    • packshot wisers
      J.P. Wiser's Founded in 1857, J.P. Wiser’s offers a range of traditional Canadian whiskies. Learn more
    • packshot the glenlivet
      The Glenlivet The Glenlivet, by being the first licensed distillery in the valley, set the sta Learn more
    • packshot campo viejo
      Campo Viejo Campo Viejo is the leading wine brand from Spain's famous Rioja region and Learn more
    • pastis-51
      Pastis 51 Pastis 51, pastis created and produced in Marseille, is a drink with sunny origi Learn more
    • packshot beefeater
      Beefeater Beefeater is the world's No.2 premium gin. Learn more
    • packshot ricard
      Ricard “I gave my name because I’m sure of the quality of my pastis and proud of its fl Learn more
    • packshot absolut
      Absolut Vodka With its natural, authentic flavour, forged through a know-how that dates back 3 Learn more
    • packshot ballantines
      Ballantine's Ballantine’s is a Blended Scotch whisky created in 1827 by George Ballantine’s, Learn more
    • jacobs_creek
      Jacob’s Creek This multi-award-winning New World wine is a global market leader and true icon Learn more
    • packshot GH Mumm
      Mumm No.3 best-selling champagne in the world. No.1 champagne brand in France. Learn more
    • Packshot Seagram's
      Seagram’s Gin Created in 1857, Seagram’s Gin is known for its mellow taste and engraved bottle Learn more
    • packshot martell
      Martell Founded in 1715 by Jean Martell, a native of Jersey, Martell is the oldest of th Learn more
    • imperial-blue-portfolio
      Imperial Blue A perfect blend of Indian grain spirits and imported scotch malts, Imperial Blue Learn more
    • packshot perrier jouet
      Perrier-Jouët Renowned for its champagnes with floral notes, Perrier-Jouët has pursued its que Learn more
    • Monkey 47
      Monkey 47 Monkey 47 gin has been created 60 years ago and is currently available in over 5 Learn more
    • packshot 100pipers
      100 Pipers Sold in over 16 markets around the world, 100 Pipers is the n°11 best-selling st Learn more
    • packshot malibu
      Malibu Malibu is an original Caribbean coconut rum, born and lives in a place where spi Learn more
    • Avión
      Avión Avión is the small batch, ultra-premium tequila that has defined a new standard Learn more
    • imperial
      Imperial Renowned for its authentic and complex yet smooth flavours, Imperial Scotch whis Learn more
    • Packshot Blenders Pride
      Blenders Pride A very popular premium blended whisky in India, Blenders Pride is especially gea Learn more
    • packshot passport scotch
      Passport Scotch Proudly produced in Scotland since 1965 and distributed in around 50 markets, Pa Learn more
    • packshot royal salute
      Royal Salute Royal Salute is a luxury Scotch whisky created to commemorate the coronation of Learn more
    • packshot clan campbell
      Clan Campbell Produced in the heart of Scotland, Clan Campbell is among the top 15 best-sellin Learn more
    • packshot Kenwood
      Kenwood Kenwood is a Californian-based winery that produces premium quality wines from S Learn more
    • Packshot Amaro Ramazzotti
      Ramazzotti Ramazzotti is the oldest genuine House of Amaro, founded in Milan in 1815 by Aus Learn more
    • Packshot Royal Stag
      Royal Stag An iconic brand among Indian spirits, Royal Stag has redefined the category in t Learn more
    • Packshot Olmeca
      Olmeca Olmeca tequilas are produced in the Mexican region of Los Altos, renowned for it Learn more
    • packshot brancott estate
      Brancott Estate Brancott Estate is a leading premium New Zealand wine. Learn more
    • packshot Ararat
      ARARAT ARARAT is the True Armenian brandy produced with deep respect for the traditions Learn more
    • packshot chivas
      Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is conside Learn more
    • Packshot Kahlua
      Kahlúa The world's No.1 coffee liqueur, Kahlúa has been spreading the spirit of Ve Learn more
    • packshot havana club
      Havana Club This iconic Cuban rum, whose authentic flavour is popular across the world, is t Learn more
    • Packshot Wyborowa
      Wyborowa Wyborowa, or Wybo for short, is the genuine Polish vodka. Learn more
    • packshot jameson
      Jameson The No. Learn more
    • packshot wisers
      J.P. Wiser's Founded in 1857, J.P. Wiser’s offers a range of traditional Canadian whiskies. Learn more
    • packshot the glenlivet
      The Glenlivet The Glenlivet, by being the first licensed distillery in the valley, set the sta Learn more
    • packshot campo viejo
      Campo Viejo Campo Viejo is the leading wine brand from Spain's famous Rioja region and Learn more
    • pastis-51
      Pastis 51 Pastis 51, pastis created and produced in Marseille, is a drink with sunny origi Learn more
    • packshot beefeater
      Beefeater Beefeater is the world's No.2 premium gin. Learn more
    • packshot ricard
      Ricard “I gave my name because I’m sure of the quality of my pastis and proud of its fl Learn more
    • packshot absolut
      Absolut Vodka With its natural, authentic flavour, forged through a know-how that dates back 3 Learn more
    • packshot ballantines
      Ballantine's Ballantine’s is a Blended Scotch whisky created in 1827 by George Ballantine’s, Learn more
    • jacobs_creek
      Jacob’s Creek This multi-award-winning New World wine is a global market leader and true icon Learn more
    • packshot GH Mumm
      Mumm No.3 best-selling champagne in the world. No.1 champagne brand in France. Learn more
    • Packshot Seagram's
      Seagram’s Gin Created in 1857, Seagram’s Gin is known for its mellow taste and engraved bottle Learn more
    • packshot martell
      Martell Founded in 1715 by Jean Martell, a native of Jersey, Martell is the oldest of th Learn more