- Malfy taps into growing consumer demand for convenience by launching first ready-to-drink glass bottle, the Italian way
Malfy is celebrating its Italian roots with the launch of Malfy Gin & Tonica, a brand new range of refreshingly tasty and elevated ready-to-drink (RTD) Gin & Tonics in a Super-Premium, glass bottle format. Malfy Super-Premium Gins truly encapsulate the spirit of the Amalfi Coast and the RTD range will allow more consumers to sample a taste of ’La Dolce Vita’, with a new convenient format that is ready to be served, savoured and enjoyed with good company.
The new range consists of two belissimi flavours, Malfy Con Limone Gin & Tonica and Malfy Rosa Gin & Tonica. Malfy Con Limone Gin & Tonica offers Malfy Con Limone’s delightfully zesty lemon taste with a hint of sweet limoncello and natural mint flavours, followed by the gin’s keynote of juniper and the bittersweet flavour of tonic water. Whereas Malfy Gin Rosa Gin & Tonica combines Malfy Gin Rosa’s deliciously fruity grapefruit taste with a hint of natural rosemary flavour, followed by the gin’s keynote of juniper and bittersweet flavour of tonic water.
Toni Ingram, Global Brand Director, comments: “As consumer demand for convenience continues, we are delighted to be launching a stylish and delicious Super-Premum ready-to-drink option for those looking for a sophisticated drinking experience without the effort. Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars and hotels, as well as hosting at home.”
The ready-to-drink category is continuing to accelerate, growing +26.4% and forecast to continue achieving double-digit growth until 2025[1]. This is primarily driven by the increasing demand for convenience on a global scale. The new Malfy Gin & Tonicas are perfect for at-home occassions, as well as for serving in On-Trade venues looking to capture the joy of Al Fresco dining and true Italian style.
Malfy is leading the charge in Super-Premium Gin with stellar growth of +74% making it it one of the fastest growing brand’s within the category worldwide[2]. This growth is support by the fact it is now live in over 60 Pernod Ricard markets worldwide and is seeing particularly strong growth in its home market Italy +403%1.
Following a successful pilot test in Australia and New Zealand, Malfy Gin & Tonica will launch in Austria from this month before rolling out in other key markets from Spring next year. Available as a single unit or in a pack of four to enjoy with friends and family, 7% ABV.