Published On 12/15/2016

Responsible drinking: Pernod Ricard innovates and reveals The Smart Barometer

This initiative illustrates its support for United Nations SDG n°3:
“Good Health and Well-being”


Logo Smart Barometer

Pernod Ricard today reveals The Smart Barometer website (, an innovative digital tool designed to share Pernod Ricard’s contribution to the five industry commitments in relation to Responsible Drinking with as many stakeholders as possible and in complete transparency. More generally, this new site has set itself the goal of educating stakeholders in relation to a sense of responsibility, a fundamental part of its corporate culture.

Ambitious commitments
Since 2013, Pernod Ricard has, along with the other leading players in the wine, beer and spirits industry, committed to a programme aimed at preventing excessive and inappropriate drinking.

As a result of this agreement, five commitments have been made and a comprehensive implementation programme was defined over a period of five years.

  • Fighting against underage drinking
  • Strengthening and expanding marketing best practices
  • Providing consumer information and develop responsible product innovation
  • Fighting against drinking and driving
  • Enlist the support of retailers.

Each action is accompanied by Key Performance Indicators (KPIs) that are monitored at local, regional and global level.

The Smart Barometer site enables the real-time assessment of the contribution of the Group’s affiliates to each of the sections in this plan, and presents in detail numerous initiatives being conducted around the world, as well as supporting photos, videos and graphics.

"We all share a common vision: there is no enjoyment to be found in excessive drinking. Every Group employee plays a role of ambassador of these commitments. Thanks to the Smart Barometer, a first in the industry, everyone can now monitor on an ongoing basis the progress made both collectively and individually,” said Alexandre Ricard, Chairman and CEO of Pernod Ricard.

Clear and detailed sections bringing together the Group’s initiatives
> The ‘Scores’ section enables users to track the progress made in relation to each commitment at global, regional and national level. As concrete steps are implemented, the KPIs expressed as percentages progress. The progress made is checked and validated, firstly at Regional and then at Headquarters level.

> The ‘Initiatives’ section details tangible projects completed around the world and categorised per commitment, among which:

- the preventative campaign called ‘No Ikki’ (no binge drinking) launched in Japan aimed at preventing excessive alcohol consumption by minors and young adults (since 2014).

- the initiative by Pernod Ricard Brazil regarding the risks related to drinking during pregnancy, echoing the São Paulo Paediatric Society’s campaign during the 2015 carnival.

The Smart Barometer, a smart ‘tool’ available to all à tous
By transforming actions into measurable statistics, the Smart Barometer is far more than a mere progress report. The barometer thus becomes smart: thanks to the sharing of best practices, it is now not only a source of inspiration but also a call to action for all the Group’s affiliates.


For further information, please visit

Find out more about the five industry commitments :  

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04