Published On 11/04/2016

Pernod Ricard presents its 41st artistic campaign: MINDSET, Shot by Omar Victor Diop

A week before the opening of Paris Photo’s 20th edition, at which Pernod Ricard is exhibiting again this year, the Group proudly premieres 6 of the 17 photographs of MINDSET, its new campaign shot by Omar Victor Diop. The campaign will be revealed in its entirety at Paris Photo from November 10th. Until then, Pernod Ricard will reveal new photographs from the campaign each day, giving for the first time the floor to its first-time models: the Group’s employees.  

For its 41st artistic campaign, MINDSET, Pernod Ricard chose Senegalese photographer Omar Victor Diop. Staying true to its commitment to promote contemporary art, legacy of its founder Paul Ricard, Pernod Ricard has been giving “carte blanche’ to an artist to illustrate its annual report for more than 40 years. In 2010, the Group chose to focus on contemporary photography, adding a constant to this artistic endeavor: take employees as models.

After Marco Lopes, Eugenico Recuenco, Denis Rouvre, Olaf Breuning, Vee Speers and Li Wei, Omar Victor Diop tried his hand at this unique exercise. For his “carte blanche”, he chose to portray 17 employees from Pernod Ricard’s affiliates in the African continent and chose to embody the link between them and their colleagues from around the world that most of them have never met. They are depicted in the shape of medallion portraits built in the outfits specially designed by the Senegalese stylist Selly Raby Kane, which can often be found in festive African compositions. Pride of being part of the team, joy of sharing a moment together and excitement to embark on this audacious adventure, those are the words not to say the “mindset” that have characterized this new artistic experience presented by the Group and supported by its best ambassadors: its employees.

Alexandre Ricard, Chairman & CEO of Pernod Ricard, said: “The men and women of Pernod Ricard are the ones who make our Group unique. In addition to supporting artists, this artistic carte blanche allows us to put our employees back at the center of this endeavor while sublimating their identity”.

The 17 artistic works from MINDSET will be exhibited at Paris Photo November 10-13 (stand D-1). 17 original photographs that Pernod Ricard is proud to share with the 60 000 visitors of the Fair for this anniversary edition of Paris Photo, the most prestigious international fair dedicated to photography.

 

Sancho Zango

 

Sancho Zango
Trade Development Representative, Pernod Ricard Mozambique

with

Sidonie Lefebure 
Legal Counsel Pernod Ricard, EMEA/LATAM 

Eunice Osei-Tutu

 

Eunice Osei-Tutu
Junior Corporate Relations Manager, Pernod Ricard Sub-Saharan Africa

with

James Lake
Sustainability & Responsibility Coordinator,
Pernod Ricard Winemakers

Celeste Carstens

 

Celeste Carstens
Sales General Manager, Pernod Ricard Namibia

with

Eric Wang
Sales Manager, Pernod Ricard China

Naidu Kresan

 

Naidu Kresan
Brand Ambassador, Pernod Ricard South Africa

with

Charles Salvas
Senior Brand Ambassador, CORBY  

Lola Ashafa

 

Lola Ashafa
Senior Brand Manager Prestige, Pernod Ricard Nigeria

with

Clément Quilichini
Senior Brand Manager Martell, Mumm Perrier-Jouët

Bruno Silva

 

Bruno Silva
Trade Marketing Supervisor 

with

Constance Louis
Brand Manager Chivas, Brothers Ltd 

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

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