Published On 11/06/2018

Pernod Ricard at Paris Photo


For the fourth year in a row, Pernod Ricard will exhibit its annual artistic campaign at Paris Photo – the renowned international photography fair. The event will be held at the Grand Palais from November 8 to November 11, 2018. 
As revealed last June during its annual Summer Party at the Centre Pompidou, of which it is the leading sponsor, Pernod Ricard entrusted famous Canadian photographer Kourtney Roy with its 2018 Carte Blanche. Like every year, the only requirement is to feature Pernod Ricard employees: “Go the Extra Mile” puts 18 employees center stage. Kourtney Roy was largely inspired by vintage Hollywood and chose to set the campaign in Las Vegas.

pernod ricard

For Olivier Cavil, Pernod Ricard’s Communications Director, "the contrast with the calm and soothing intimacy of Martin Schoeller’s New York studio in 2017 could not be more striking. After the truth of close-up faces comes Kourtney Roy‘s universe – highly stylized and scenarized. Self-improvement, bravery, commitment, and the courage of taking yourself out of your comfort zone are values that remain. This perfectly epitomizes our campaign’s name –Go The Extra Mile”

For the second year in a row Pernod Ricard is true to its Créateurs de Convivialité motto with 1,000 invitations to Paris Photo given away to the public. 
Before going to see the show, immerse yourself in Kourtney Roy’s world by watching So Beautiful, an unprecedented music video featuring 18 employee models.


To find out about "Go The Extra Mile", visit Pernod Ricard’s D1 stand at Paris Photo.

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04