The Bar World of Tomorrow

Case Studies 19/05/2021

Bartenders serve up conviviality on our behalf across the world, and so together we’re working on the Bar World of Tomorrow – an idea that combines our convivial outlook with key ingredients of sustainability and responsibility. 

The Bar World of Tomorrow celebrates fresh ingredients, reducing waste and serving alcohol in responsible ways. For us, it is about sharing our ideas with bartenders, dispelling myths and encouraging them to incorporate what they have learnt into their everyday work. 

By 2030 we’re aiming to have trained 10,000 bartenders and to do it we’re collaborating with some very special people who have a vision as strong as ours. 

Punks with a plan
Kelsey Ramage co-founded Trash Tiki to educate people on reducing waste in bars and to inject some fun into the whole process. Through our partnership Trash Tiki’s ideas and initiatives have added power and scale that can make a real difference.

Kelsey won Altos Tequila’s Tahona Society bartending competition in 2017 and since then the competition has evolved with a focus on sustainability into The Tahona Society Collective Spirit Competition. Bartenders are challenged to design and enact an initiative in their bar to increase sustainable practices, help the local community, or improve the wellbeing of bar staff.

Trash Tiki have also played a key role in the development of Absolut's Green Hustle, an online educational platform that encourages small acts of change in bars that have a positive impact on the environment, our industry and a bar’s bottom line.

Trash Tiki are an important partner as we help share our ideas on the Bar World of Tomorrow with free online educational content hosted on Educate All. 

Pandemic: Accelerating our plan 
The Bar World of Tomorrow training course has developed in collaboration with Pernod Ricard, Trash Tiki and the Sustainable Restaurant Association and is hosted on Educate All. 

It is proving to be a vital connection for the bartending community as the world deals with the fallout of the Covid Pandemic. In these difficult times for the hospitality industry the course is playing a positive role in keeping spirits up.  

"We are thrilled to have Pernod Ricard join the EducateAll initiative. This is exactly the way we envisaged the initiative being used by industry leaders, increasing access to free, critical and relevant training. Cafés, restaurants and bars have been heavily impacted by COVID-19 so being able to stay resilient and recover from this uncertain period will be paramount."
Darren Winterford, founder and CEO of EdApp.

The training has four key modules: ingredients, service, bar and staff. The content covers sourcing ingredients, sustainable ice management to bar set ups that minimise waste. Importantly, it also looks at the role of the bartender, their wellbeing and serving alcohol in a responsible manner. 


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About pernod ricard

Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,824 million in FY 2021. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 18,500 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nations’ Global Compact LEAD company. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Florence Tresarrieu
Global SVP Investors Relations and Treasury
Tel: +33 (0) 1 70 93 17 03
Charly Montet
Investor Relations Manager
Tel: +33 (0) 1 70 93 17 13
Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34