When love 2.0 boosts convivialité

Article 15/02/2016

Virtual to reality: two thirds of online daters meet for a drink or meal on their first date

 

infographie67% Of dating site or app users prefer bars and restaurants as meeting places on a first date 
according to a survey of dating service users in six European countries* conducted by TNS Sofres for Pernod Ricard.

Two thirds of European daters arrange their first meeting in a bar or restaurant, because they provide a nice, friendly atmosphere to meet and chat while providing a safe environment. Other locations for first dates include the park (18%) or home (10%).

9/10 dating site and app users have already met at least one person in 'real life'. 91% of daters in the United Kingdom have already met face-to-face with at least one person contacted online, 89% in France and 86% in Germany, for an average of 88% among the six countries surveyed.

30% of European daters surveyed say they use or have used dating sites or apps to find a soulmate, including 38% in Spain compared with just 26% in France.  25-34 year-olds are the group that uses dating sites and apps the most.

Alcoholic beverages are the preferred drink for a first date for nearly half of online daters. All product categories are included, in specific order: wine (15%) and beer (14%), champagne (5%), cocktails (5%) and other spirits such as whisky or brandy (2%). 

If you want to learn more about convivialité in the digital era, don't miss the new issue of Entreprendre Magazine: Does digital revolution revamp convivialité '

 

About Entreprendre Magazine

entreprendre_encadre Entreprendre_Mag is the 100% digital magazine of Pernod Ricard. Launched in 1983, the magazine explores key issues related to 'convivialité' - the Group's brand slogan - by giving voice to experts and opinion leaders 
Discover more : http://entreprendre.pernod-ricard.com/en

 

 

 

 

The complete study results can be found here: Dating and Convivialité results

 

*the study was carried out on a sample of more than 6,000 men and women aged 18-64, conducted by TNS SOFRES in six European countries (France, Germany, United Kingdom, Spain, Poland and Finland) from 14-18 January 2016 to mark the launch of the most recent issue of Entreprendre published by Pernod Ricard on convivialité in the digital age. 

Tags

On the same topic

  • 2050 Future scenarios - In the face of climate change, what will the convivialité of the future look like?

    Pernod Ricard presents its 2050 Future Scenarios decoding the way climate change will impact potential pathways for how we live, consume and socialise in the year 2050

    Read more
  • Invitation Pernod Ricard - North America webcast FY24

    Join Conor McQuaid Chairman and CEO of Pernod Ricard North America as he hosts a Q&A with investors and analysts, 3pm (Paris time) Thursday 28th March

    Read more
  • Pernod Ricard joins World Business Council for Sustainable Development

    Pernod Ricard joins the World Business Council for Sustainable Development (WBCSD), a coalition of global businesses working together to limit the climate crisis, restore nature and tackle inequality, with a vision to build a world where nine billion people are living well and within the boundaries of the planet, by 2050.

    Read more