Top trending brands: Monkey 47 climbs two places to sit atop the tree

Article 01/02/2017

Drinks International Magazine 2017 Annual Bar Report declares Gin spirit of the year. Great news for our beloved monkey who climbs to N°1 top trending brands and 6th best-selling brand. Cheers! 

Monkey 47 - Just another Gin' Certainly not!

Everything is different about Monkey 47. Everything.

- Alexandre Ricard.

Beloved also by swanky bartenders from all around the world, Monkey 47 dry gin has become one of the more popular brands fueling a burgeoning craft- spirits industry that is following in the footsteps of craft brewing.

 

One year joining our forces

Pernod Ricard, via its German affiliate Pernod Ricard Deutschland, was delighted to announce at the same time last year the signing of the agreement for the acquisition of a majority share of the brand Monkey 47, produced in the Black Forest region in Germany.

After one year of collaboration, David Haworth, Managing Director of Pernod Ricard Deutschland, is very optimistic about the brand: 'One year on nearly all countries have integrated Monkey 47 successfully into their portfolios. The growth to date overall has been even better than we expected. Many markets such as Germany, UK, Spain, USA, Ireland and Greece are performing ahead of plan but of course 2017/18 is the year when we start to really activate the brand.'

"Thank you very much for a warm welcome ', adds Alexander Stein, founder of Monkey 47 and CEO of the Black Forest Distillers GmbH. 'The one year after conclusion: Je ne regrette rien! The Monkey feels very well taken care of and we are soon hosting our first brand summits for EMEA LATAM and ASIA to ensure we continue the strong progress made in the year to come.'

Visit Monkey 47's website : http://www.monkey47.com/

 

 

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