The revival of French apéritifs
French magazine l’Obs puts the spotlight on Lillet, Ricard, Suze, Pastis 51, Byrrh and Pernod Absinthe in its Trends pages.
The revival of French apéritifs brands is definitely on. Some thought them forgotten, but as Boris Manenti explains in the trend pages of French magazine L’Obs, they are invading trendy bars and restaurants both in France and abroad as ingredients of the most innovative cocktails.
Pernod Ricard has never forgotten those brands which are an essential part of its portfolio, and continues to promote the apéritif, the epitome of French convivialité, with Ricard, Lillet, Pernod, Suze, Pastis 51, Byrrh and Pernod Absinthe.