L'Eden by Perrier-Jouët #Eden Tokyo ' The place where rewilding brings wonder

Article 10/05/2017

Following on from Miami, London and Shanghai, L'Eden by Perrier-Jouët now comes to Tokyo, bringing its distinctive concept of rewilding to the Japanese capital's fashionable Shibuya district.

 

From April 25 to May 7 2017, the Maison Perrier-Jouët transformed a corner of Shibuya into a luxuriant tribute to nature: its enduring source of inspiration.

At l'Eden by Perrier-Jouët, guests enter a hidden paradise of lush foliage and exotic flowers, inhabited by surreal creates. This captivating blend of wilderness and state-of-the art technology & an interactive artwork was created by Miguel Chevalier, the renowned pioneer of digital art. The virtual garden he imagined interacts with visitors, its plants inclining to the left or right as they move through the space.

The Maison's cellar master Hervé Deschamps was in Tokyo to host informative tastings of the prestigious Perrier-Jouët Belle Epoque cuvée. At this occasion, he revealed a brand new wine: Perrier-Jouët Blanc de Blancs, a vivacious new cuvee paying an elegant tribute to the Maison's emblematic Chardonnay grape.

L'Eden by Perrier-Jouët was open day and night to host a dazzling variety of parties and events. In the evening, the leafy space welcomes a selection of exclusive parties. By day, visitors will be able to attend a program of master-classes and talks, at which international wines experts reveal the secrets of the Maison's delicately floral champagnes. 

Tags

On the same topic

  • Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%

    Pernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

    Read more
  • Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group

    Pernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.

    Read more
  • Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky

    Emeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. 

    Read more