The Glenlivet launches interactive website with increased focus on consumer engagement

Article 22/04/2016

The Glenlivet has launched a new website with increased focus on their CRM programme, The Guardians of The Glenlivet.

The Glenlivet launches interactive Website

As part of the Group's digital acceleration strategy, The Glenlivet has launched a new website with increased focus on their CRM programme, The Guardians of The Glenlivet. The brand aims to continue to grow The Glenlivet and build on its position as a market leader in the competitive single malt category.  

The new brand site has been redeveloped as an interactive, responsive content hub for better recruitment and retention of brand advocates. An overhaul of The Glenlivet's social channels has seen Instagram added, to help communicate the brand's personality to its audience. 

As part of the website launch, the brand's CRM programme, The Guardians of The Glenlivet, has been expanded to include ongoing global delivery of whisky information, lifestyle content, digital activations, brand partnerships and exclusive experiences to its members across 40 markets.

The Glenlivet launches interactive Website

The single malt whisky category is currently the fastest growing spirits category in the world. Recommendation from trusted friends is key.

Ary Ganeshalingam, The Glenlivet Global Marketing Manager, remarked: 'The single malt whisky category is currently the fastest growing spirits category in the world. Creating brand differentiation in the category is a challenge. Recommendation from trusted friends is key, which is why strengthening The Glenlivet's CRM programme and building even more advocates online is crucial to maximising its brand potential.'

Becoming a Guardian

Become a Guardian by registering on The Glenlivet's webiste

Follow The Glenlivet on Instagram @TheGlenlivet_

 

Tags

On the same topic

  • Pernod Ricard ramps up its activity in the no-alcohol category by introducing BEEFEATER 0.0%

    Pernod Ricard today announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

    Read more
  • Pernod Ricard to sell Becherovka iconic Czech Bitter to Maspex Group

    Pernod Ricard signed today an agreement to sell the Becherovka brand and related assets (including the production and logistics facilities in Karlovy Vary) to Maspex Group. The closing of the transaction remains subject to customary conditions and is expected to occur before the end of June 2024.

    Read more
  • Pernod Ricard Introduces The Chuan: China’s first prestige Malt Whisky

    Emeishan, Dec 12th, 2023 - Pernod Ricard, today proudly introduces 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. 

    Read more