Pernod Ricard at Tales of the Cocktail 2025

Pernod Ricard is excited to be back in New Orleans for the 23rd annual Tales of the Cocktail festival! Join us and our family of brands for a week of incredible events. This year, we’re launching the Pernod Ricard House of Conviviality, an immersive hub for dynamic and exciting education and experiences. We can’t wait to welcome you into a world of fine spirits and great times.

Please take note of the location of each event, as some events will still be held throughout the Quarter at some of our amazing partner venues.

Registration for all events must be made using the registration form.

Register here

2025 Schedule Of Events

Speed Rack National Finals

Sunday, July 20th | 3pm - 7pm 
828 S Peters St

Come cheer on the most popular bartending competition with a need for speed as our four House of Pernod finalists compete for a chance at the National Title.

Get Tickets

RYES & SHINE! Jefferson’s Bartender Brunch Party

Monday, July 21st | 12:30 - 3:30pm 
Pernod Ricard’s House of Conviviality 
744 Camp St.

From hearth to highball, there's a lot to celebrate about Rye. Join Jefferson's for a casual brunch-inspired afternoon that celebrates all that this grain can do. 

Featuring special bites from NYC's Katz Deli, NOLA's own Ayu Bakehouse, and cocktails from powerhouses Tammy Bouma and Jacki Schromm, you won't want to miss this opportunity to fill your belly and dive deep into the cool world of Rye.

Redbreast presents Sip & Guzzle

Monday, July 21st | 2pm - 5pm 
Pernod Ricard’s House of Conviviality 
744 Camp St.

Experience the essence of Irish whiskey craftsmanship as acclaimed NYC Cocktail institution Sip & Guzzle takes command of the House of Conviviality main bar with Redbreast Single Pot Still Irish Whiskey for an afternoon of exquisite cocktails and pure fun.

Macchialina's Tiny Trattoria

Monday, July 21st | 5pm - 8pm 
Pernod Ricard’s House of Conviviality 
744 Camp St.

Escape to an intimate Italian haven tucked within a lush courtyard at Macchialina's Tiny Trattoria. Indulge in aperitivo and Champagne from Italicus, Lillet, and Perrier-Jouet while snacking on your favorite Italian bites from Chef Mike Pirolo. But, don't fill up! A secret pasta omakase might just be around the corner...

LIKE MINDED CREATURES X ABSOLUT present ABSOLUT STUDIO

Tuesday, July 22nd | 3pm - 8pm
Merchant Hall, 1152 Magazine St

Come waste your time at our Studio. Join Alex Kratena, Luke Whearty, and Matt Whiley from Like Minded Creatures to see what happens when creativity meets circularity. We’re transforming waste into taste with a cocktail menu crafted from repurposed ingredients sourced through the CAP program and our local hospitality community. 

Alongside LMC and collaborators like Turkey and the Wolf, Jay Mckay, Tales of the Cocktail Foundation, and more. We’re opening minds to reframe and reuse the familiar. So come explore a canvas of reclaimed creativity, and let’s rethink the ordinary together. The future is ours to reimagine.

Jameson Black Barrel Pairing Lounge with Clemente Bar

Tuesday, July 22nd | 5pm - 8pm 
Pernod Ricard’s House of Conviviality 
744 Camp St.

Flame-finished, expertly seared, seasoned to the gods. Jameson Black Barrel and Clemente Bar invite you into a decadant world where char, oak, and flavor collide for out-of-this-world pairings and experiences you won't want to miss.

Club Lillet

Wednesday July 23rd | 10am - 1pm
Pernod Ricard’s House of Conviviality 
744 Camp St.

Serve, sip, and socialize at the French Quarter's most stylish Pickle Ball event. Back for its third year, Club Lillet invites you to experience the perfect blend of friendly competition and refreshing libations in this chic daytime escape. 

Join Alison Mouratis and her possey of pickleballers from your favorite bars for this spritzy soiree!

Bitters & Bourbon

Wednesday, July 23rd | 12 - 2pm
Pernod Ricard’s House of Conviviality 
744 Camp St.

Join the National Ambassadors of Jefferson's Bourbon and Angostura Bitters for an afternoon of cocktail exploration and fun!

Single Village Snack

Wednesday, July 23rd | 1pm - 3pm
Anna’s
2601 Royal St.

Two hours and so many snacks to be had! Ducking and weaving over the two floors of the wonderful Anna's NOLA, Single Village + Snack is a fun-fueled adventure from Bar Snack NYC, featuring cocktails and bites from Bar Snack NYC and Del Maguey Single Village Mezcal

LIKE MINDED CREATURES X ABSOLUT present ABSOLUT STUDIO

Wednesday, July 23rd | 3pm - 8pm
Merchant Hall, 1152 Magazine St

Come waste your time at our Studio. Join Alex Kratena, Luke Whearty, and Matt Whiley from Like Minded Creatures to see what happens when creativity meets circularity. We’re transforming waste into taste with a cocktail menu crafted from repurposed ingredients sourced through the CAP program and our local hospitality community. 

Alongside LMC and collaborators like Turkey and the Wolf, Jay Mckay, Tales of the Cocktail Foundation, and more. We’re opening minds to reframe and reuse the familiar. So come explore a canvas of reclaimed creativity, and let’s rethink the ordinary together. The future is ours to reimagine.

Spin, Spin, Decode

Wednesday, July 23rd | 4pm-6pm
Pernod Ricard’s House of Conviviality 
744 Camp St.

Join us for an elevated sensory experience featuring three expertly crafted cocktail flights by Junebug NOLA, each paired with curated vinyl music, plus "The Tripple Tipple Decoder Challenge" that tests bartenders' skills in identifying mystery cocktails, tequila expressions, and the connections between drinks and their soundtracks.

Del Maguey: 30 Years of Liquid Art

Wednesday, July 23rd | 11pm-2am 
Nightbloom
3100 St Claude Ave

Step into the shadows for an intimate, late-night celebration honoring three decades of mezcal craftsmanship and cocktail innovation. Experience Del Maguey's enduring 30 year legacy through the lens of modern mixology, featuring drinks from acclaimed bartender Haley Traub, Libby Lingua, Eli Bello Martinez, and a celebration of the mezcal classics we all know and love. 

The Irish House

Thursday, July 24th | 1pm - 6pm
Mambo's
411 Bourbon St.

The Spirit of Ireland in the heart of the French Quarter. Come experience the magic of Irish Spirits and the incomparable hospitality of Irish bartenders, all under one roof. The Inaugural Irish House launches this July at Tales of the Cocktail. Whiskey, Stout, Poitin, Gin and more...surely you won't want to miss it. Delicious drinks and Savage Craic!

Get Tickets