Inspired by the culture and lifestyle of the Mediterranean and its magical sunsets, Castillo de Ibiza is a new, unique sunset rosé wine devoted to a new generation of social consumers. Launching exclusively in the UK via Amazon this June, the premium Spanish rosé (RRP £12) has been created to enjoy during special moments, such as when the sunset turns the long summer days into even longer nights.
In every sip, Castillo de Ibiza captures the free spirit and magnetism of the Mediterranean and harks back to magical afternoons spent admiring the sunset from a beach cove. It has been created for a different type of rosé-loving wine consumer, one that seeks pleasure in life and thrives on doing so, and embraces their social nature, reflecting the upbeat tempo characteristic of the island’s vibe.
A pale yet vibrant pink colour with peach hues similar to Provence rosés, Castillo de Ibiza uses a blend of Tempranillo, which contributes intense red fruit aromas like strawberries and cherries, as well as Garnacha which offers scents of watermelon and pomegranate, all underpinned by a savoury edge.
Lucy Bearman, Wine Portfolio Director at Pernod Ricard UK, comments: “Castillo de Ibiza captures the memory of a sun-soaked land. It’s a connection to a place where anyone can be themselves, embracing spontaneity with an open mind. Consumers are now seeking products that capture a sense of wanderlust and escapism and our new wine is designed to evoke memories so powerful that it can transport you right back to that feeling of fully living in the sun’s last dance before dusk. As we head into the summer months, Castillo de Ibiza is the perfect sundowner to toast the golden hour with and we’re confident this evocative wine will appeal to young at heart, free and savvy souls.”
Castillo de Ibiza is the latest addition to Pernod Ricard UK’s already strong portfolio of wines. Spanish wine is amongst the top 10 Countries of Origin, whilst rosé remains the best performing colour within Light Wine. 23% of total rosé value sales come from premium SKUs making Castillo de Ibiza well-positioned to continue driving value into this fast-growing segment of the market. The launch will be supported by eye-catching digital media, presence at regional music festivals, as well as PR and influencer activity.
120ml Castillo de Ibiza
60ml Ginger Ale
5ml Rose Syrup
Add Castillo de Ibiza and rose syrup to a cold glass. Top up with ice and ginger ale. Garnish with raspberries.
Perfect with Mediterranean and Asian dishes thanks to its fruit-forward nose. A versatile wine that pairs well with recipes that include fish or chicken, pasta, salads and all kinds of cheese, thanks to its creamy and prolonged end taste.