Published On 11/03/2016

UNLOCK GROWTH THIS FESTIVE SEASON WITH PREMIUM MOMENTS

Convenience retailers should ride the premium drinks wave this festive season or miss out on the opportunity for sales revenue and category growth at a time when shoppers are more willing to trade up, warns Pernod Ricard UK.​Convenience retailers should ride the premium drinks wave this festive season or miss out on the opportunity for sales revenue and category growth at a time when shoppers are more willing to trade up, warns Pernod Ricard UK.

Armed with new shopper and retailer insights into the all-important Christmas occasion, the premium drinks specialist – which offers an extensive portfolio of popular spirits, wines and champagnes, including Chivas Regal Scotch whisky, Jameson Irish whiskey, Absolut vodka, popular wines from Jacob’s Creek, Campo Viejo and Brancott Estate, and world-renowned champagne Perrier-Jouët – is urging retailers to maximise the sales opportunity by starting planning and stocking early and helping inspire shoppers to make Christmas moments special.

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