Published On 08/23/2017

Pernod Ricard UK Urges Off-Trade Retailers to Stock up on Premium Spirits to Maximise Sales this Christmas

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  • “Stock up or miss out”, says James Middleton, Channel Director for Impulse
  • Pernod Ricard UK launches solution for all consumers with ‘Expertly Selected Whiskies’ and ‘Mix with the Good Stuff’ campaigns
  • Promoting three cocktails and mixed drinks in store, alongside a range of Premium Scotch whiskies, will unlock +£3,5001 opportunity per store

Premium spirits generate 100% of spirits growth within the impulse channel, equating to £6.5m in the last year. To help convenience retailers make the most of this and drive crucial sales at Christmas, Pernod Ricard UK is launching two campaigns focussed on helping retailers increase sales of Scotch whisky and popular cocktail and mixer ingredients: ‘Expertly Selected Whiskies’ and ‘Mix with The Good Stuff’.

Image of Pernod Ricard UK's range of whiskies

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