Pernod Ricard UK Unlocks £50.7 Million Christmas Opportunity for the On-Trade
“And the key is as simple as a premium and effective cocktail menu”, says Mark Harris, Channel Director for Pernod Ricard UK
Partnering with market-leading software designers, MRM Design Studio, Pernod Ricard UK is continuing to champion premiumisation across the on-trade by offering venues an exclusive menu-making solution ready for Christmas.
New research, commissioned by the leading supplier of wines and spirits, reveals consumers are willing to spend an additional 12% on a cocktail at Christmas (£8.74 verses £7.83), opening a fantastic opportunity to recruit new drinkers.
Mark Harris, Channel Director for Pernod Ricard UK, comments: “We know a £30.1million opportunity exists for cocktails this Christmas*, however, this number can rise to as much 50.7million if outlets are able to encourage trade-up into premium spirits. 69% of cocktail drinkers are looking experiment in the weeks before Christmas and 53% are likely to trade-up, so there’s a huge opportunity for the on-trade to drive sales by enticing a broad spectrum of cocktail lovers.
Pernod Ricard UK Expertly Matched range