Published On 10/02/2017

Jacob's Creek Unveils New Australian Rosé with a Unique French Twist – Le Petit Rosé

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Jacob’s Creek, the best known and fastest growing (+13% value) Australian wine brand, is launching a new
French-inspired premium Rosé, Le Petit Rosé (RRP: £8.00), available from early October. Whilst made from
Australian-grown grapes by winemakers in Australia, the new fresh and delicate wine reflects the savoury style
of Rosé that is common in the Southern French countryside, tapping into the rapid growth
of Provençal Rosé (+30.5%), while offering the vibrancy of fruit character that Jacob’s
Creek is renowned for.

Vicky Hoey, Head of Marketing at Pernod Ricard UK, comments: “We are thrilled to
announce the UK launch of Le Petit Rosé, especially following its huge success in
Australia as an award-winning wine and the number one performer in its category only 8
months after launch.

Le Petit Rosé packshot

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