Published On 02/13/2018

Introducing Plymouth Fruit Cup

A bold new alternative for summer

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• For Summer 2018, Plymouth Fruit Cup delivers a full-flavoured gin-based spirit made at the traditional strength of 30% ABV
• Gin continues to show significant growth in grocery (+32.3%), with Plymouth Gin growing ahead of the category at +43.1%1
• Available to on- and off-trade retailers from Summer 2018 (RRP £20)

Plymouth Gin is offering retailers a valuable trade-up opportunity with the launch of Plymouth Fruit Cup, the ideal choice for social summer occasions. Plymouth Fruit Cup is a bold and refreshing fruit punch, produced at England’s oldest working distillery. The new spirit drink taps into Britain’s love-affair with the aperitif and responds to significant trends in the booming gin market.

There are three key factors considered by consumers when choosing a gin2. Firstly, its visual appeal as gin drinkers ‘drink with their eyes’ and are looking for serves that can be photographed and posted on social media. The second, is the category’s sense of playfulness, using colours, garnishes and glassware to provide new drinking experiences. And finally, consumers are looking for premium but unpretentious drinks from accessible brands that are affordable whilst remaining ‘cool’.


Plymouth Fruit Cup

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