Introducing Plymouth Fruit Cup
A bold new alternative for summer
• For Summer 2018, Plymouth Fruit Cup delivers a full-flavoured gin-based spirit made at the traditional strength of 30% ABV
• Gin continues to show significant growth in grocery (+32.3%), with Plymouth Gin growing ahead of the category at +43.1%1
• Available to on- and off-trade retailers from Summer 2018 (RRP £20)
Plymouth Gin is offering retailers a valuable trade-up opportunity with the launch of Plymouth Fruit Cup, the ideal choice for social summer occasions. Plymouth Fruit Cup is a bold and refreshing fruit punch, produced at England’s oldest working distillery. The new spirit drink taps into Britain’s love-affair with the aperitif and responds to significant trends in the booming gin market.
Plymouth Fruit Cup