Published On 02/16/2017

ABSOLUT CREATES A GEM WITH NEW LIMITED EDITION BOTTLE LAUNCH

 

Absolut, the UK’s number one premium vodka, is continuing to pave the way in the category with the launch of its latest eye-catching limited edition bottle, Absolut Facet.

This innovative addition will stand out on shelf with its distinctive asymmetric blue bottle and gem-like appearance which is designed to catch the light in unique ways. The bottle is harmonious with the brand’s Absolut Nights platform which aims to inject creativity into nightlife. The intention of the unique design is also to highlight the many ‘faces’ that make these nights possible including DJ’s, visual artists, party fixers and bartenders.

The Absolut Facet limited edition follows the brand’s celebrated tradition of introducing limited edition bottles, featuring cutting edge designs. This includes previous successful bottles such as Absolut Electrik and Absolut Warhol, and this year’s design continues to raise the bar by cutting into the bottle’s iconic shape. 

Download the full press release

Absolut Facet bottle

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